“…Actually, a multimarket bank needs also to meet the same rival in more than one market. 19 For instance, Heggestad and Rhoades (1978) consider only the U.S. banks which are "dominant" according to various criteria (such as the position in the size ranking or the combined market shares), Whalen (1996) focuses on the top three banks in terms of deposits for each U.S. state, and De Bonis and Ferrando (2000) concentrate on the first 55 Italian banks. 20 Following the classification of the Central Bank of Italy, our macro-regions are: North-West (including Piemonte, Valle D'Aosta, Lombardia, Liguria); North-East (Veneto, Trentino Alto Adige, Friuli Venezia Giulia, Emilia Romagna); Center (Toscana, Umbria, Marche, Lazio); South (Abruzzi, Molise, Campania, Basilicata, Puglia, Calabria); Islands (Sicilia, Sardegna).…”