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Non-technical SummaryWhen entering into a foreign market, a firm has to choose an appropriate sales mode. This choice belongs to the firm's most important strategic decisions. Firstly, it determines the amount of resources a firm has to invest in establishing business relationships with its foreign partners and customers. Secondly, the way of organising the firm's distribution and logistics depends crucially on the chosen sales mode. Finally, it affects the level of control the exporting firm possesses over its international transactions. Considering the far-reaching consequences of the choice of a sales mode, it is important that the selected foreign sales mode best suits a firm's available resources and capabilities. However, these resources and capabilities change over time. Hence, it might be necessary for a firm to adjust its foreign sales mode to these changing firmspecific conditions. Otherwise, its selected sales mode might become inappropriate for selling the firms' products abroad.This paper examines a longitudinal data set of German and British technology-oriented firms founded between 1987 and 1996, inclusive. Firms operating in high-tech sectors presumably experience profound changes during an early stage of their life cycles. Thus, it is of special interest under which conditions firms of this particular sample change their foreign sales modes. The firms were contacted using two surveys conducted simultaneously in Germany and the UK in . Both in 1997 three-quarters of the sampled firms had international sales. The two most frequently used sales modes were direct exports and exporting via an intermediary. There is a high persistence in the chosen sales mode over time, probably because of the existence of sunk costs an exporter has to pay when entering into a foreign market or because of binding contracts an exporter made with its foreign distributors or customers. Nevertheless, we observe changes from direct exports to exporting via an intermediary as well as transitions in the opposite direction. The former mode of transition took place primarily in the period between target market entry and the time the first survey was conducted, whereas a transition from an intermediary to direct exports was observed primarily in the period between the two surveys.Estimating the probabilities of these two modes of transition, the results confirm the importance of the firm's physical and intangible resources as well as the...