The integrated model of theory planned behavior, value, and image for explaining public transport passengers’ intention to reuse

Abstract

Purpose – The purpose of this paper is to investigate the simultaneous effect of attitude, subjective norm, perceived behavioral control (PBC), perceived value, and image on public transport passengers’ intention to reuse. Design/methodology/approach – The empirical data were collected through survey. The respondents of the survey are 293 public transport passengers in Tangerang, Indonesia. Multiple regressions analysis was performed to test the conceptual model and the proposed hypotheses. Findings – The findings showed that attitude, subjective norm, and image influence public transport passengers’ intention to reuse. However, this research also found that perceived value and PBC does not influence public transport passengers’ intention to reuse significantly. Research limitations/implications – The survey was only conducted at one area in Indonesia. In addition, convenience sampling method was employed. These conditions may cause that the research results cannot be generalized to the other contexts. Therefore, replication research is needed to test the stability of the findings in the other contexts. Practical/implications – Public transport service managers need to pay attention to attitude, subjective norm, and image in order to ensure public transport passengers’ intention to reuse public transport services. Originality/value – This study is believed to be the first to develop and test public transport passengers’ intention to reuse model that integrated theory of planned behavior with perceived value and image.

Factors influencing intention to follow the “stay at home” policy during the COVID-19 pandemic

“…This technique has also been used in testing behavioral models (e.g. Sumaedi et al , 2016). An online questionnaire was shared through WhatsApp Group (WAG) belonging to the researchers, such as family WAG, school WAG and university WAG.…”

COVID‐19 impediments and business start‐ups in Pakistan: Evidence from the second wave of the pandemic

“…Due to movement restrictions, we applied convenience sampling to target entrepreneurs (Sumaedi et al, 2020). In behavioral model testing, this sampling technique is more frequent and is often used (Sumaedi et al, 2016, 2020). In total, 268 usable samples were received for analysis to determine the outcomes.…”

The Validity of the Theory of Planned Behaviour for Understanding People’s Beliefs and Intentions toward Reusing Medicines

“…The studies reviewed were concerned with reducing alcohol consumption [ 50 , 51 ], smoking cessation [ 36 , 47 ], predicting adherence to medicines [ 48 , 52 ], promoting hand hygiene [ 53 ], nutrition-related intervention, such as promoting whole-grain foods by dieticians [ 37 ], and food safety [ 38 ], physical activity [ 39 ], and weight control [ 40 , 54 ], sexual behaviour related interventions, such as promoting safer sex practices [ 41 , 55 , 56 ], traffic-related interventions, such as promoting school-age cyclists to wear safety helmets [ 42 ], and promoting drivers’ compliance with speed limits [ 43 ], and work-related interventions, such as promoting work health and safety [ 57 ]. In addition to the above, TPB-based interventions have been applied in other domains, such as environment and sustainability [ 44 , 58 , 59 ], reuse [ 60 ], recycling [ 35 , 45 ], and intention to donate to charity [ 61 ]. The effectiveness of TPB-based interventions in predicting behavioural changes is illustrated in the quantitative meta-analysis review of 185 independent studies published up to the end of 1997, where it was found that across all behaviours, the average multiple correlations of intention and PBC with behaviour was 0.52, accounting for 27% of the variance, and the average multiple correlations of attitude, subjective norm, and PBC with intention was 0.63, accounting for 39% of the variance [ 6 ].…”