The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau

Lai, Ivan Ka Wai; Hitchcock, Michael; Lu, Dong; Liu, Yide

doi:10.3390/su10072114

Cited by 62 publications

(50 citation statements)

References 78 publications

(88 reference statements)

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“…Various authors have already pointed out the need for local authenticity through actions such as local gastronomic experiences, in order to achieve a more credible rural tourism product [23,[94][95][96]. Similarly, as recently noted by [97] (p. 1), "the tourist-resident relationship is one of the sustainability issues regarding the social aspect of tourism development". Therefore, it will be vital for the villages to retain their population, maintain their traditional functions, and involve the local population in tourism-related activities through social and cultural recreation.…”

Section: Discussionmentioning

confidence: 99%

Length of Stay and Sustainability: Evidence from the Schist Villages Network (SVN) in Portugal

2020

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There is evidence that increasing the Length of Stay (LOS) contributes to the sustainability of destinations. This paper analyzes LOS determinants in the Schist Villages Network (SVN) in Portugal, where almost half of the visitors are same-day visitors. Given that these visitors generate more environmental impacts, an increase in LOS would help guide tourism towards more sustainable standards. The analysis was performed using several Heckman selection models. Unlike the findings of previous studies, LOS depended mainly on the characteristics of the trip and the destination—not on visitor profile—and can therefore be considered a highly specific form of tourism. Comparatively, motivations associated with rest, residents’ hospitality, and local produce consumption encourage visitors to extend their stay, thereby boosting tourism sustainability. The SVN is also shown to have various cultural and heritage resources that are currently highly valued. However, the leisure offer is insufficient to increase LOS. Furthermore, conventional advertising was not shown to be effective in raising LOS compared with word-of-mouth (WOM). The paper concludes that measures should be adopted to increase the local produce offer, retain population, maintain traditional village activities, and attract visitors from nearby regions. These actions could increase overnight stays and LOS, contributing to more sustainable development.

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Section: Discussionmentioning

confidence: 99%

Length of Stay and Sustainability: Evidence from the Schist Villages Network (SVN) in Portugal

2020

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“…Word-of-mouth (WOM) represents a form of communication among consumers who share their own stories and evaluations of products, services, brands or consumption experiences, in which the sources are considered independent of commercial influence (Oliver, 2010;Litvin et al, 2008). It plays a primary role in consumer behaviour as it includes sharing opinions and different reactions among consumers (Ka Wai Lai et al, 2018). In this way, the main dimension which differentiates word-of-mouth from other forms of marketing communication is interpersonality (Fili & Križaj, 2016).…”

Section: Wom -A Form Of Interpersonal Influence In Tourismmentioning

confidence: 99%

Tourists’ Recommendations: WOM Becomes Digital

2019

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. AbstractTourism is a sector in which consumers -tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important role in tourists' decision-making processes, in which consumerstourists rely on the suggestions from those who have experienced the service. With the increasing use of the Internet, a large number of consumers -tourists have begun to share their recommendations online. Electronic word-of-mouth refers to any positive or negative statement made by a consumer -tourist about a tourist service, which is available on the Internet. The digitalization of word-of-mouth has created numerous possibilities and challenges for hospitality and tourism marketers. This paper aims to examine the influence of traditional word-of-mouth and electronic word-of-mouth on tourists' decision-making processes. Specifically, the purpose of this study is to investigate the effects of virtual interactions among consumers -tourists as a part of tourism promotion. This paper has provided a theoretical framework of word-of-mouth (WOM) and electronic word-of-mouth (eWOM) showing that electronic word-ofmouth plays an important role in the tourists' decision-making process.interactive platforms while travelling) and the post-travel phase (in this phase tourists share their opinions and experiences).According to Torres et al. (2015), electronic word-of-mouth has introduced a new way of capturing, analyzing, interpreting and managing interpersonal influence and communication among tourists. As Jeong & Jang (2011) stated, the potential impact of electronic word-of-mouth on consumers' -tourists' decision-making can be more powerful in comparison with the impact of traditional word-of-mouth. Thus, the primary source of information that is used to plan a holiday is electronic word-of-mouth (Marine-Roig, 2017). In this sense, hospitality and tourism marketers should be aware of the fact that, in future, almost all tourists' decision-making processes will be strongly affected by online reviews. ENTRENOVA 12-14, September2019Rovinj, Croatia A limitation of this study is that it has provided only a theoretical framework of wordof-mouth and electronic word-of-mouth. Further research into this topic should provide some practical answers to the ...

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“…In the field of research on tourism safety, perceived safety refers to tourists' subjective feeling of the safety situation of the destination [17][18][19]. Numerous studies have shown that tourists' perceived safety of a destination significantly impacts on their decision-making [20][21][22]. In many destinations, the real risk has a limited impact, whereas tourists' subjective perceived safety plays a dominant role in the process of their decision-making [7,[23][24][25].…”

Section: Perceived Safetymentioning

confidence: 99%

Is Southern Xinjiang Really Unsafe?

Xiang

et al. 2018

Sustainability

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Destination image and safety not only affect tourist decision-making but also the sustainable development of tourist destinations. Some tourist destinations are too vulnerable to defend against emergency tourist crises, and tourists’ perceived safety can be severely biased, which is then deepened by media panic caused by the publication of excessive negative reports. This paper discusses the mechanism of perceived safety and perceived image on tourist behavioral intention, as well as the inter-group difference. Our study is based on a survey in Southern Xinjiang in which the respondents were divided into four groups. Four structural equation models were established with “perceived safety” and “perceived image” as independent variables, “destination trust” and “perceived value” as mediating variables, and “behavioral intention” as the dependent variable. The final results show that a paradox of safety perception exists in tourists’ perception of Southern Xinjiang. The perceived safety differs sharply between the tourists who have traveled to Southern Xinjiang and those who have not. The mechanism of perceived safety on tourist behavioral intention differs from that of the perceived image on tourist behavioral intention. Destination image still plays a key role in tourist traveling decision-making. The findings are of great significance for the restoration of cognitive bias, management, and marketing activities, and the sustainable development in Southern Xinjiang and similar destinations.

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The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau

Cited by 62 publications

References 78 publications

Length of Stay and Sustainability: Evidence from the Schist Villages Network (SVN) in Portugal

Length of Stay and Sustainability: Evidence from the Schist Villages Network (SVN) in Portugal

Tourists’ Recommendations: WOM Becomes Digital

Is Southern Xinjiang Really Unsafe?

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