The Influence of Tourists’ Motivation on Intention to Revisit at The Traditional Village of Prai Ijing, Waikabubak, West Sumba, East Nusa Tenggara

Abstract

Push and pull factor as motivation for travelling are the components that influence tourist perception about tourist attraction related to the level of tourist satisfaction. Motivation also able to encourage tourist to revisit. Prai Ijing Traditional Village is one of the tourist attractions and cultural sites which is located in Waikabubak, West Sumba, NTT. It has unique culture, strategic location, therefore visited by many visitors. The purpose of this study is to determine the effect between motivation, tourist satisfaction and intention to revisit the village. The research method, the population of this research are domestic and foreign tourists visiting the Prai Ijing Traditional Village. The samples of this research is 100 visitors as the respondent, by using accidental sampling. The data were analyzed by Structural Equation Modeling (SEM) using SmartPLS software version 3.0 and qualitative descriptive analysis to describe the characteristics of respondents, interpretate the results of SEM analysis, and reveal the result of research hypothesis test. The results showed that push and pull factors had significant effect on tourist satisfaction. Tourist satisfaction had significant effect on the intention to revisit. The push and pull factors did not had significant effect on the intention to revisit. Pull factors had significant effect than push factors on tourist satisfaction. Therefore, the pull factors need to be maintained and improved in order to be able to provide optimal satisfaction. The management and local communities are expected to increase the diversity of attraction and tourist activities, provide unique and innovative cultural tourism products, and maintain local wisdom and cultural assets as the main attention for tourists to visit the Prai Ijing Traditional Village
 Keywords: tourist motivation, satisfaction, revisit intention, SEM

Factors influencing MICE destination revisit intentions: A literature review

“…Mainly, the theory advocates the motivation behind the behaviour of tourists in two ways: via push factors explained by internal desires to travel, and pull factors explained by a person's decision on destination attributes. In addition, tourist motivations could be interpreted through push and pull factors to explain the tourist's decision in selecting a destination (Baniya, Ghimire, Phuyal, 2017;Fila Hidayana, Suryawardani, Wiranatha, 2019;Joo, Sean, Hong, 2017;Khuong, Ha, 2014;Kim, 2021). Undeniably, the framework of push and pull theory has been widely used by researchers to examine issues in a variety of fields such as health and wellness (Ting et al, 2021), travel motivation (Luvsandavaajav, Narantuya, 2021), spa destinations (Dimitrovski, Seočanac, Lukovići, 2021), youth tourism (Preko, Doe, Dadzie, 2019) and events tourism (Qi, Smith, Yeoman, 2019).…”

“…Teoria ta opowiada się głównie za motywacją zachowań turystów na dwa sposoby: za pomocą czynników pchających, wyjaśnianych wewnętrznym pragnieniem podróżowania, i czynników przyciągających, tłumaczących decyzję danej osoby z uwzględnieniem atrybutów miejsca docelowego. Ponadto motywacje turystyczne można interpretować, wykorzystując czynniki push i pull, by wyjaśnić decyzję turysty o wyborze destynacji (Baniya, Ghimire, Phuyal, 2017;Fila Hidayana, Suryawardani, Wiranatha, 2019;Joo, Sean, Hong, 2017;Khuong, Ha, 2014;Kim, 2021). Niezaprzeczalnie ramy teorii pushpull były szeroko stosowane przez naukowców do badania problemów z różnych dziedzin, takich jak: zdrowie i dobre samopoczucie (Ting i in., 2021), motywacja do podróży (Luvsandavaajav, Narantuya, 2021), miejsca uzdrowiskowe (Dimitrovski, Seočanac, Lukovići, 2021), turystyka młodzieżowa (Preko, Doe, Dadzie, 2019) oraz turystyka wydarzeń (Qi, Smith, Yeoman, 2019).…”

Motivasi Wisatawan Berkunjung ke Agrowisata Batu Patah Payo kota Solok

“…Dengan mengetahui motivasi berwisata, maka pengelola dapat fokus dalam pengembangan fasilitas ataupun layanan dari objek wisata. Fasilitas dan layanan yang tepat akan menimbulkan kepuasan bagi pengunjung [9].…”

Impact of the Perceived Quality of Traditional Villages’ Cultural Landscapes on Tourists’ Loyalty

“…However, literature has rarely examined the perceived quality of cultural landscapes from tourists' perspective, and few empirical studies have observed the relationship between the perceived quality of cultural landscapes and tourists' loyalty intentions. Second, few rural tourism studies have explored traditional villages as cultural heritage sites, with exceptions from Li and Wang (2023), and Hidayana et al (2019). For example, Li and Wang (2023) used structural equation modeling to explore the interactions among traditional villages' cultural landscape authenticity, the memorable tourism experience, and place attachment in driving tourists' behavioral imagery and significantly influencing tourists' behavioral intentions.…”