The influence of social media eWOM information on purchase intention

Abstract

This study investigates the relationship between information characteristics and consumers’ behaviours in regards to electronic word of mouth, such as information quality, information credibility, information task-fit, needs of information, attitude towards information and purchase intention of new flavoured bubble tea in an extended Information Acceptance Model. A self-administrated questionnaire was used to collect data from 222 respondents. Data analysis has been conducted using partial least squares-structural equation modelling. The results reveal that information quality, information credibility, information task-fit and attitudes towards information explain the information usefulness. Purchase intention is determined by information adoption, in which information usefulness is the predictor for information adoption. This study extends the literature of purchase intention by incorporating the role of electronic word of mouth information in an extended Information Acceptance Model. Practitioners are encouraged to enrich their marketing effort to boost the online reviews of their products by taking into consideration the quality, credibility and relevancy of the online reviews’ perspectives of electronic word of mouth information. This study contributes to the empirical research of purchase intention by introducing the role of information task-fit in an Information Acceptance Model that combines the characteristics of information and consumer behaviour in the investigation.

WeChat's Effect on Online Purchase Intention of Fast Moving Consumer Goods

“…In addition, according to Pearson Correlation, there is a positive correlation between the two variables with an intensity of "0.392". This result is similar to the findings of other studies that identify the impact of eWOM to influence customers' intention to buy (Daowd et al, 2020;Erkan & Evans, 2016;Ismagilova et al, 2021;Leong et al, 2021).…”

“…The rapid advancement and development in internet technologies have made a significant increase in eWOM communications and connectivity as a useful medium to search for relevant information (Daowd et al, 2020;Yusuf et al, 2018). eWOM is ongoing positive or negative information and statement exchange process made by former, current, or potential consumers about a product, service, brand, or company, which is available through the Internet to a multitude of individuals (Daowd et al, 2020;Leong et al, 2021;Yusuf et al, 2018). Online shoppers find eWOM to be a vital means for opinions and reviews because they can look for new information including details of products and products/ services' information (Erkan & Evans, 2016).…”

The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

“…Still, the aspects of eWOM information and online purchase intention at social media websites are not well explored in the literature. More specifically, the roles of eWOM information in triggering consumer behaviors such as buying intention have not been largely investigated in regard to the eWOM perspective [14][15][16]. Furthermore, others [17] argued that the influence of eWOM not only relies on the information but also depends on online users on social media.…”

M-commerce adoption among youths in Malaysia: Dataset article

“…This is also confirmed in Table 5 displaying the individual items of the construct's outer loadings are higher than the cross-loadings of other constructs [ 10 , 14 ]. Issues for collinearity are also checked by examining the variance inflation factor (VIF) where constructs should display a value lower than 5 as recommended [ 5 , 15 ]. All constructs are well below the threshold of 5 indicating no multicollinearity issues.…”