The Influence of Personal Values and Materialism on Motivations towards Gift-Giving: A Model and Empirical Evidence

Ferrandi, Jean‐Marc; Louis, Didier; Merunka, Dwight; Valette‐Florence, Pierre

doi:10.1007/978-3-319-11845-1_1

Cited by 4 publications

(5 citation statements)

References 6 publications

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“…Experiential gifts may evoke a greater intensity of emotion when the gift is consumed, leading to the development of stronger social relationships (Chan and Mogilner, 2017). However, the decision to select either a material or experiential gift is largely determined by the gift-giver’s preferences, values and emotions, rather than by the perceived preferences or emotions of the gift-recipient (Ferrandi et al , 2004). The motivations for purchasing experiential gifts are somewhat unclear.…”

Section: Literature Reviewmentioning

confidence: 99%

The culture of gifting with the emergence of online tourism experiential gift-giving

Gardiner

Bec

2021

IJCTHR

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Purpose This study aims to explore the evolution of the culture agapic (personal) gift-giving with the advent of new online gifting platforms that provide the opportunity to gift tourism experiences. This study investigates this well-established cultural behavior in view of this new form of social exchange. Design/methodology/approach Focus group interviews with two key target markets – mothers and couples/singles – were conducted (N = 39). Interview questions focused on understanding gifting using online platforms, sharing the experience and the role of various parties in the exchange. Findings This study reveals that experiential tourism gifts differ from physical gifts because they offer novelty and symbolic value, heighten positive emotions and have the potential to create lifelong memories for recipients. However, giving an experiential gift can also be a risky option because of the uncertainty of getting the gift–recipient identity match correct, particularly for adventure tourism gifts. The identity of the gift-giver is also considered in gift selection as the experience selected is a reflection of self. Practical implications It is recommended that online experiential gifting platforms pay attention to both the identity of the gift-giver and gift-recipient. Sharing the experience through social media posts can reinforce both parties’ social identity, create a positive social exchange and may motivate repeat purchase. Originality/value To the best of the authors’ knowledge, this is the first study to uncover the motivational factors of online tourism experiential gifting as part of the culture of gift-giving and the parties in this exchange. The findings advance theoretical understanding of this new form of social exchange.

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Section: Literature Reviewmentioning

confidence: 99%

The culture of gifting with the emergence of online tourism experiential gift-giving

Gardiner

Bec

2021

IJCTHR

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“…Since gifts are agents of exchange and social communication, in addition to being used to establish and maintain relationships, it is possible to conclude that the gift is in some way linked to the individual's personal values (Lowrey, Otnes, & Robbins., 1996;Ferrandi et al, 2015). Despite this, studies on the impact of values on consumption only began to be applied in the context of gift-giving from the 1990s onwards (Lowrey et al, 1996;Ferrandi et al, 2015). Beatty, Kahle and Homer (1991) presented one of the pioneering studies in this area.…”

Section: Personal Values and The Gift-giving Actmentioning

confidence: 99%

“…In this sense, the next hypotheses are formulated: "H8 -The obligation to give a gift has a positive effect on the effort expended in giving it" and "H9 -Obligation to give a gift has a positive effect on the frequency of gift giving." Some authors consider pleasure as an important motivator for gifting (Sherry, 1983;Ferrandi et al, 2015). Wolfinbarger and Yale (1993) go further, and consider that a positive attitude toward giving is primarily due to a hedonic motivation.…”

Section: The Proposed Modelmentioning

confidence: 99%

“…Broadening comprehension of factors that influence perceptions and consumers' behavior in regards to gift-giving is relevant not only in academic terms, but in managerial terms also (Ferrandi, Louis, Merunka & Valette-Florence, 2015). On the other hand, for Davies et al (2010), there have been few attempts to apply consumer behavior models in the context of gift-giving, with a limited number of rare cases where these models were empirically tested.…”

Section: Introductionmentioning

confidence: 99%

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Personal values and gift giving act: a proposed connection

Passos¹,

Leite

Pinto

2020

estud.gerenc.

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The consumption of gifts is relevant and many commerce sales are carried out during traditional times of gift-giving, such as Christmas. The objective of this paper is to propose and validate a model that measures the influence of personal values in the act of gift giving, also considering the role of gender in these relationships. A survey was carried out on 1,085 consumers. Through structural equation modeling with partial least squares (SEM-PLS), it was verified that the gift giving act is influenced by five personal values: self-direction, hedonism, tradition, achievement, and power. The results show that personal values can be used to predict the behavior of gifting. This study integrates Gift-Giving Theory and Personal Values Theory to better understand consumer attitudes and behaviors.

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“…Individuals neither experience nor relate to the flow of time as if it were a homogeneous and consistent event, but rather something that is full of meaning and is organized based on qualitative distinctions. This fact was determined early by sociology (Adam, 1990; Durkheim, 1982; Sorokin and Merton, 1937), anthropology (Evans-Pritchard, 1939; Gell, 1996), and psychology (James, 1963; McGrath and Tschan, 2004). This assertion has been conceptualized and researched in various fields of study under the notion of “time perspectives.” One common denominator of its definitions refers to the subjective operation, usually unconscious, that individuals carry out to provide order and meaning to their personal and social experiences with regard to the difference in the qualitative value given to the past, present, and future.…”

Section: A Review On Time Perspectives (Tps)mentioning

confidence: 99%

The subjective texture of time. An exploratory and empirical approach to time perspectives in Chile

Güell

Yopo

2015

Time & Society

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Time is a social and subjective construct that establishes qualitative differences in the flow of events, that is associated with an individual’s sociodemographic and cultural background, and that affects their attitudes and behavior. The relevance of the past, present, or future as well as the particular meaning of these temporal frames varies depending on each individual’s life experiences and social status. These qualitative and differentiated meanings of time have been studied in many countries through the concept of “time perspectives.” This paper presents the findings of the first application of Zimbardo’s Time Perspective Inventory in Chile and establishes correlations between its factors and sociodemographic and cultural variables. This paper aims to present comparable data for the study of time perspectives, provide theoretical and empirical evidence to progress in the study of the multidimensional nature of time in Chile, and discuss the possibilities and challenges posed by Zimbardo’s Time Perspective Inventory as an instrument for the empirical study of time.

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The Influence of Personal Values and Materialism on Motivations towards Gift-Giving: A Model and Empirical Evidence

Cited by 4 publications

References 6 publications

The culture of gifting with the emergence of online tourism experiential gift-giving

The culture of gifting with the emergence of online tourism experiential gift-giving

Personal values and gift giving act: a proposed connection

The subjective texture of time. An exploratory and empirical approach to time perspectives in Chile

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