2019
DOI: 10.1108/jhtt-01-2018-0004
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The influence of perceived technological congruence of smartphone application and air travel experience on consumers’ attitudes toward price change and adoption

Abstract: Purpose Smartphones have influenced tourists’ information search behaviors and trip experiences in various ways. Operationalized in the air travel context, this study aims to apply the technology acceptance model (TAM) to unveil the causal relationships and potential compatibility or consistency between smartphone apps and travelers’ prior experiences, perceived technological congruence and technology value, attitudes toward price change and usage intentions. Design/methodology/approach Research data were co… Show more

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Cited by 22 publications
(22 citation statements)
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“…Researchers have recognized the potential of smart technologies and predicted that the smart technologies used by tourists will become more diversified [4]. Especially with the popularity and development of smart phones, tourists can use travel-related apps to plan their travel anytime and anywhere [5].…”
Section: Introductionmentioning
confidence: 99%
“…Researchers have recognized the potential of smart technologies and predicted that the smart technologies used by tourists will become more diversified [4]. Especially with the popularity and development of smart phones, tourists can use travel-related apps to plan their travel anytime and anywhere [5].…”
Section: Introductionmentioning
confidence: 99%
“…In this sense, the smartphone is today an essential tool in any personal or professional activity, with a significant level of acceptance among consumers (Wang, 2019). Spain leads the global penetration ranking of smartphones at 88% (Ditrendria, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…Recent studies have shown that perceived innovativeness is more rewarding in encouraging customers' favourable behaviours than perceived improvement. Customers tend to have favourable intentions when evaluating the benefits of the innovation such as solving the existing problems, fulfilling their needs distinctively, or experiencing a way of delivering services that is perceived novel (Skålén et al, 2015;Sakamoto, 2019;Wang, 2019). Customers evaluate the usefulness, meaningfulness and affordability of the offered service before deciding to use it (Ordanini et al, 2014;Skålén et al, 2015).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Customers consider the costs and benefits of accepting the innovative features of products or services (Ajzen, 1991). The innovation should be worth customers purchase for experiences which can be reflected through reasonable price (Wang, 2019). The above studies have focused more on investigating customer evaluation and adoption of product innovation context rather than that of service innovation context.…”
Section: Literature Reviewmentioning
confidence: 99%
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