The Influence of Others

Byun, Sang‐Eun; Mann, Manveer

doi:10.1177/0887302x11422820

Cited by 46 publications

(15 citation statements)

References 43 publications

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“…It is a psychological state where a person's demand for space exceeds the supply, and the level of density in the environment interferes with the shopper's goals or activities in the store (Byun & Mann, 2011).…”

Section: Human Crowdingmentioning

confidence: 99%

“…For the purpose of the study, fast fashion stores like Zara, H&M, and Forever 21 are taken as a context. These stores, by implementing short renewal cycles and by deliberately limiting supply, create a perception of scarcity within their stores that attract high numbers of customers, thus leading to crowded store environments (Byun & Mann, 2011). Further, these fast fashion brands fill their stores with variety of products and ornaments, thus trying to maximize the use of limited space (Bruce & Daly, 2006;Ghemawat, Nueno, & Dailey, 2003).…”

Section: Introductionmentioning

confidence: 99%

“…In this study, we examine the role of two in-store elements -human crowding and store messiness-in inducing retail shopper confusion that further leads to negative consumer emotional and behavioral reactions within the store. Studies on human crowding suggest its negative effect on consumers' emotional and approach-avoidance behavior (Byun & Mann, 2011;Li, Kim, & Lee, 2009;Machleit, Eroglu, & Mantel, 2000). Similarly, studies on store messiness till date have focused more on contamination perception, cognitive responses, information processing, and consumer choices (Argo, Dahl, & Morales, 2006Castro, Morales, & Nowlis, 2013;Morales & Fitzsimons, 2007;Niedernhuber, Kastenmueller, & Fischer, 2014;Reynolds-McIlnay, Morrin, & Nordfält, 2017).…”

Section: Introductionmentioning

confidence: 99%

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Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions

Coskun

Gupta

Burnaz

2019

J of Consumer Behaviour

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With today's cut‐throat competition, brick and mortar retailers are engaging in various in‐store elements like ambience, visual design, and social factors to entice consumers. However, these environmental stimuli if not used properly can lead to retail shopper confusion that can negatively influence shopper behavioral intentions. Drawing on the theoretical argument that information overload facilitates retail shopper confusion, two experimental studies are conducted. The findings of both studies suggest a main effect of human crowding and store messiness for each dimension of retail shopper confusion—irritation, inefficiency, and helplessness. Mediating role of retail shopper confusion between human crowding, store messiness, and shopping behavioral intentions is also examined. Interactive impact of human crowding and store messiness suggests store messiness to be more problematic. The moderating role of shopping motivations (task vs. recreational) is also examined that suggests the negative effect of retail shopper confusion for consumers pursuing recreational shopping motivations. These findings across the two studies offer a new perspective that recommend the importance of organized retail store environments. Theoretical and practical implications are discussed.

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Section: Human Crowdingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions

Coskun

Gupta

Burnaz

2019

J of Consumer Behaviour

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“…Perceived human or spatial crowding, consumers' satisfaction is considered as the most important factors in formation of consumers' emotions. Eroglu et al, (2005), Vaske & Shelby, (2008, Yuksel, (2009), Jones et al, (2010), Byun & Mann, (2011) declare that one of the main factors of consumers' social environment is perceived retail crowding. Perceived retail crowding could be described as a feeling caused by the environment when a consumer is isolated at some level and his possibility to move is limited.…”

Section: Emotional Value Factor In Hedonist's Behaviormentioning

confidence: 99%

The Relationship of Consumers‘ Perceived Hedonic Value and Behavior

Kazakevičiūtė

Banytė

2013

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Hedonism and its impact on consumers' behavior had become an important object of various scientific researches during the past 50 years in marketing literature. It should be noted that current level of theoretical and empirical researches on phenomenon of hedonism in the theory of consumer behavior notes that hedonism as the expression of value has not been sufficiently analyzed. Theoretical and empirical studies have demonstrated the lack of complex models integrating the relations of factors affecting hedonic value and consumers' behavior, behavioral outcomes. The scientific problem of this article is formulated with the help of the following questions: what factors determine consumers' perceived hedonic value and how, according to it, consumers' behavior varies? The objective of the article: to prepare a conceptual model of the relationship of consumers' perceived hedonic value and behavior that reveals main factors of the hedonic value and their affected direct and mediatory relations between hedonic value and consumer behavior. The performed analysis of scientific literature revealed the importance of cognition of the hedonic value and value factors. In this article three potential value factors were identified-social, emotional and epistemic. It was realized that each of value factors could influence consumer behavior and behavioral intentions. Therefore, having analyzed scientific literature, the authors of the article prepared a conceptual model of relationship of consumers' perceived hedonic value and behavior. In the conceptual model, direct and indirect relations among value factors (social, emotional and epistemic), hedonic value, consumers' perceived satisfaction and future behavioral intentions are analyzed. Considering theoretical findings, there are recommendations for future researches and empirical testing of conceptual model proposed.

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“…A técnica de estimação por máxima verossimilhança, amplamente utilizada nos estudos em marketing e comportamento do consumidor (exs. : Almeida, Mazzon, Neto, & Dholakia, 2012;Byun & Mann, 2011;Vieira, 2009) (Argo et al, 2005;Brocato et al, 2012).…”

Section: Análise Do Modelo Estruturalunclassified

Percepção Da Presença Dos Outros Consumidores E Sua Relação Com Emoções E Valor Hedônico De Compra

Aguiar

Farias

2015

Rev. adm. empres.

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RESUMOEste artigo investiga a relação da percepção da presença de outros clientes com as emoções e o valor hedônico, resultantes da compra em ambiente de varejo popular. Por meio de um levantamento com 247 clientes e uso de modelagem de equações estruturais, os resultados indicam um efeito significativo da presença de outros consumidores sobre as respostas individuais do consumidor durante o processo de compra. O estudo traz uma contribuição importante para a área acadêmica do comportamento do consumidor em ambientes de varejo, uma vez que a validação da escala Other Customers Perception (OCP) no varejo tradicional amplia as possibilidades de uma melhor compreensão do impacto da dimensão social do ambiente varejista em uma variedade de contextos. Ele também apoia o argumento de que a experiência de consumo envolve mais do que uma simples avaliação do desempenho do varejista, chamando a atenção para os fatores sociais constitutivos do ambiente de varejo. A dimensão social do ambiente varejista tem sido considerada capaz de influenciar atitudes e comportamentos, tanto de clientes como do pessoal de linha de frente (Baker, 1986;Bitner, 1990;1992;Turley & Milliman, 2000). Ela pode interferir na comunicação da imagem da empresa e nos interesses de seus clientes. Argumenta-se que a experiência de compra também é impactada pela maneira como pistas sociais do ambiente são interpretadas (Breazeale & Ponder, 2013). PALAVRAS-CHAVEConsiderando a presença social aspecto importante no estudo da relação entre atmosfera de loja e comportamento do consumidor, somando-se a isso a identificação de apenas um estudo no contexto brasileiro que pesquisou o construto OCP (Araujo, Grillo, & Espartel, 2013), o presente trabalho propôs-se a investigar a relação da percepção da presença de outros clientes com as emoções e o valor hedônico, resultantes da compra em ambiente de varejo popular.Ressalta-se, ainda, que a maioria dos estudos que investigam o ambiente social geralmente utiliza contextos de serviços.Espera-se que a aplicação e validação desse instrumento em ambiente de varejo tradicional traga uma contribuição importante para a área de estudo, pois amplia as possibilidades de investigar o impacto da presença social nos mais variados contextos varejistas. O IMPACTO SOCIALNo início da década de 1980, o psicólogo social Bibb Latané (1981) desenvolveu uma teoria do impacto social, a qual especifica o efeito das outras pessoas sobre um indivíduo em particular.O impacto de uma presença social corresponde ao resultado do que o autor chama de "forças sociais", que incluem: tamanho (quantidade de indivíduos); proximidade física (imediatismo) e intensidade das forças sociais (importância que o indivíduo atribui à presença social) (Latané, 1981). A teoria do impacto social estabelece três princípios que definem sua funcionalidade:• A teoria propõe que o impacto das forças sociais aumenta quando o número de pessoas compartilhando o mesmo espaço é considerado grande, a presença social encontra--se mais próxima fisicamente e é percebida como i...

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The Influence of Others

Cited by 46 publications

References 43 publications

Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions

Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions

The Relationship of Consumers‘ Perceived Hedonic Value and Behavior

Percepção Da Presença Dos Outros Consumidores E Sua Relação Com Emoções E Valor Hedônico De Compra

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