The Influence of Islamic Brand Personality towards Bank Muamalat Surabaya Brand Loyalty

Hendratmi, Achsania; Laksana, Ben

doi:10.18502/kss.v3i13.4240

Cited by 2 publications

(3 citation statements)

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“…The results of this study are in line with or supported by research conducted by Nuruddin (2023), Hendratmi & Laksana (2019), dan Jalil & Rahman (2014). Which states that Islamic Branding influences the preference for using Sharia products.…”

Section: The Influence Of Islamic Branding On Indonesian Youth Prefer...supporting

confidence: 91%

Factors Influencing Young People's Preferences for Sharia Mortgage Financing in Indonesia

Al Fauzi

2024

jbhi

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A house is a primary need for humans, this is because a house is a place to live and a place of shelter. With the increasing population, of course, the need for houses also increases, so it will affect the price. The problem of price is a problem for young people in buying a house and KPR is a solution offered so that young people can buy a house. This study aims to examine what factors influence young people's preferences for Sharia KPR. This study uses multiple linear regression analysis with SPSS 25.0 tools, and this study uses a sample size of 184 respondents. The data in this study are primary data obtained from respondents by distributing them via google form. The results of this study indicate that the variables of religiosity, Islamic branding and Islamic financial knowledge have a positive and significant effect on young people's preferences regarding Sharia KPR. The conclusion of this study states that religiosity, Islamic branding and Islamic financial knowledge have an influence on young people's preferences regarding Sharia KPR.

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Section: The Influence Of Islamic Branding On Indonesian Youth Prefer...supporting

confidence: 91%

Factors Influencing Young People's Preferences for Sharia Mortgage Financing in Indonesia

Al Fauzi

2024

jbhi

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“…Being first of its kind, an Islamic brand personality model (IBPM) of International Islamic University was conducted by Ahmed and Ali (2020). As for Islamic banks Ahmed et al (2019) and Hendratmi and Laksana (2019) developed a scale that suits the Muslim consumer market derived from Islamic Prophet Muhammad’s (PBUH) personality and in the light of the Qur’an and Hadith. Two different models were developed by Ahmed et al (2018) and Ahmed and Jan (2015b) that can benefit any Islamic brands such as banks, insurance companies, etc.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Being first of its kind, an Islamic brand personality model (IBPM) of International Islamic University was conducted by Ahmed and Ali (2020). As for Islamic banks Ahmed et al (2019) and Hendratmi and Laksana (2019) Ahmed et al (2018) and Ahmed and Jan (2015b) that can benefit any Islamic brands such as banks, insurance companies, etc. to differentiate itself from other brands, especially conventional one, and to reinforce advanced techniques/tools to attract a large Muslim consumer market.…”

Section: Islamic Apparel Brandmentioning

confidence: 99%

Islamic apparel brand personality model

Zaki

Din

Elseidi

2021

JIMA

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Purpose The Islamic modest fashion industry is growing rapidly and becoming more competitive within an increasing number of brands available in the market. Based on this reason, both marketers and designers need to create differentiation in their brands. One of the ways to create such differentiation is by establishing a brand personality. Thus, the purpose of this study is to develop a reliable measure of Islamic apparel personality that incorporates the relevant dimensions/traits Muslim females attribute to their apparel. Design/methodology/approach Islamic apparel brand personality model was developed based on the Qur’an verses, hadith (sayings of Prophet Muhammad), traits in Aaker’s and other Islamic brand personality models. Focus groups were used to generate a list of traits. Following this, a survey research method was used to gather data. Then, exploratory and confirmatory factor analyses were conducted on a sample of 190 Egyptian Muslim females. Findings This study introduces five dimensions of the Islamic apparel brand personality model, namely, simplicity, feminine, modesty, Islamic and righteousness. Practical implications This study contributes to the branding as well as Islamic apparel marketing literature as it is the first Islamic apparel brand personality framework. With the Islamic apparel brand personality model, Islamic apparel designers, producers and marketers can create a strong brand image, use advertising strategies effectively and ultimately attract more potential consumers. Originality/value The Islamic apparel brand personality model being the first of its kind is significant for the Islamic apparel industry. It reflects dimensions that are supported by the Quran and hadith and therefore suits the Muslim customer market.

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The Influence of Islamic Brand Personality towards Bank Muamalat Surabaya Brand Loyalty

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Cited by 2 publications

References 0 publications

Factors Influencing Young People's Preferences for Sharia Mortgage Financing in Indonesia

Factors Influencing Young People's Preferences for Sharia Mortgage Financing in Indonesia

Islamic apparel brand personality model

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