The Influence of High-/Low-Context Culture on Perceived Ad Complexity and Liking

Hornikx, J.M.A.; Pair, R.G. le

doi:10.1080/08911762.2017.1296985

Cited by 34 publications

(27 citation statements)

References 48 publications

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“…Overall, 170 respondents (Swiss, n = 73; Colombian, n = 97) participated voluntarily in this comparative surveybased study. Taking into account the cultural diversity in sampled countries, especially Switzerland whose regions (German-speaking, French-speaking, and Italianspeaking regions) are differently ranked in terms of cultural context (Hofstede et al 2010), the survey was distributed merely between the Swiss in German-speaking regions and the Colombian in Bogota and Medellin. The majority of respondents fell within the age range 21-30 years (47.6%) with the second highest group in the category less than 20 years (18.8%).…”

Section: Methods Participantsmentioning

confidence: 99%

Humanitarian behavior across high-/low-context cultures: a comparative analysis between Switzerland and Colombia

Afrouzi

2021

Int J Humanitarian Action

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The International Committee of the Red Cross (ICRC) attempts constantly to motivate its audience through social media to adopt humanitarian attitudes and behaviors. Owing to its multicultural audience, the results of this communicative attempt varies from region to region. In this context, in order to optimize the humanitarian communication outcome, it is of high importance to investigate the mediating role of culture. Drawing on Hall’s context theory, this comparative survey-based study tries to analyze the influence of personal context culture on humanitarian behavior intention in a low-context-culture country (Switzerland) and a high-context-culture country (Colombia). The results indicated that once exposed to implicit social media posts of the ICRC, the Colombian showed slightly higher behavior intention compared to the Swiss and participants’ personal context-culture score fully accounted for this difference. This study is also an empirical examination of Hall’s context theory in a humanitarian communication context.

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Section: Methods Participantsmentioning

confidence: 99%

Humanitarian behavior across high-/low-context cultures: a comparative analysis between Switzerland and Colombia

Afrouzi

2021

Int J Humanitarian Action

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“…Communication's success relies upon the specific context that exists between those who are communicating. As a result, context varies in communication in regard to both high and low context (Hornikx and Le Pair, 2017). In regard to the low, a context of less experienced communication exists.…”

Section: The Influence Of Culture On Communication Stylementioning

confidence: 99%

Etnik Olarak Farklı İş Gücünü Yönetmede İç İletişimin Etkinliği: Nakheel Şirketi Üzerine Bir Çalışma

Toksöz¹

2021

OPUS Uluslararası Toplum Araştırmaları Dergisi

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This study is prepared to examine the effectiveness of internal communication in managing ethnically diverse work. To do this Nakheel development company from Dubai, UAE was chosen. To meet this purpose, the topic was examined from both managers' and employees' aspects. To examine how effective internal communication is in managing ethnically diverse workforce interpretivist approach is followed. Accordingly, the case study approach was followed as the study conducted within a single organization -Nakheel. In collecting primary data from the company, in-depth interview method was used since carrying out this study required exploring thoughts and experiences of managers in relation to managing diverse workforce and methods they use when communicating ethnically diverse employees. The findings suggested that managers at Nakheel are aware of the diversity in their workforce and the consequences of not acting on smoothing the differences. The company employs various channels to establish a good communication with its employees and implemented open door policy to hear their voice. However, it is found that the main concern of Nakheel is to overcome the language barriers and the company started to use English in an addition to Arabic which is evidently the proof of ineffective way of managing ethnically diverse workforce

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“…Cultural characteristics often determine the preferred choice of form of communication (oral or written). Thus, representatives of some cultures are more inclined to writing, others to oral, third to their combination [14].…”

Section: Introductionmentioning

confidence: 99%

“…Thus, the satisfaction of each team member has a significant impact on collective well-being. Instrumental satisfaction is based on the satisfaction of team members with its functioning, and social satisfaction is related to the interaction between team members [14].…”

Section: Introductionmentioning

confidence: 99%

The manifestation of cultural factors and group processes in the work of a multicultural team

Leontev

2019

E3S Web Conf.

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The relevance of the work is due to an increase in the number of multicultural teams, multicultural collectives, interactions between workers and learners, which are representatives of different nations. The globalization of the economy has led to the expansion of international relations, which means that a clash of different cultures is becoming more common, affecting different spheres of life. It is important to study the characteristics of national values and small group processes for organizing the work of a multicultural team. To this end, the study was conducted that uses and includes measurements of culture and group processes to explain the work of such teams. The results of the study confirm that culture measurements: individualism, collectivism, power distance and communication, conflict management impact on team member satisfaction. The results of this study shed light on the theoretical and practical aspects of managing multicultural teams in modern conditions and conclusions regarding their impact on team work.

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The Influence of High-/Low-Context Culture on Perceived Ad Complexity and Liking

Cited by 34 publications

References 48 publications

Humanitarian behavior across high-/low-context cultures: a comparative analysis between Switzerland and Colombia

Humanitarian behavior across high-/low-context cultures: a comparative analysis between Switzerland and Colombia

Etnik Olarak Farklı İş Gücünü Yönetmede İç İletişimin Etkinliği: Nakheel Şirketi Üzerine Bir Çalışma

The manifestation of cultural factors and group processes in the work of a multicultural team

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