2021
DOI: 10.1186/s41018-020-00088-y
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Humanitarian behavior across high-/low-context cultures: a comparative analysis between Switzerland and Colombia

Abstract: The International Committee of the Red Cross (ICRC) attempts constantly to motivate its audience through social media to adopt humanitarian attitudes and behaviors. Owing to its multicultural audience, the results of this communicative attempt varies from region to region. In this context, in order to optimize the humanitarian communication outcome, it is of high importance to investigate the mediating role of culture. Drawing on Hall’s context theory, this comparative survey-based study tries to analyze the i… Show more

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Cited by 4 publications
(4 citation statements)
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References 26 publications
(34 reference statements)
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“…In these cultures, describing and expressing emotion in words becomes difficult or not seen as socially desirable. [54][55][56] Further to the two significant misfitting items in the Describe facet, Item 13 from Act with Awareness was also discarded in validating FFMQ-T. The item wording was ambiguous as it seemed to categorize distraction in levels, that is, it might be difficult for participants to express or mark the levels of distraction in scaling terms such as easily.…”
Section: Discussionmentioning
confidence: 99%
“…In these cultures, describing and expressing emotion in words becomes difficult or not seen as socially desirable. [54][55][56] Further to the two significant misfitting items in the Describe facet, Item 13 from Act with Awareness was also discarded in validating FFMQ-T. The item wording was ambiguous as it seemed to categorize distraction in levels, that is, it might be difficult for participants to express or mark the levels of distraction in scaling terms such as easily.…”
Section: Discussionmentioning
confidence: 99%
“…The former is characterized by implicit and covert expression, while the latter features more often explicit or overt expression. The majority of the countries from the East, such as South Korea, China, and Japan, are often regarded as high-context cultures (Alizadeh Afrouzi, 2021; Kim et al, 1998), while the countries from the West, including the United States, Canada, and Australia, are categorized into low-context cultures. In the present study, the countries from the West tend to show their stances more explicitly, which is consistent with the findings of Hall and the subsequent studies under his framework.…”
Section: Qualitative Analysismentioning
confidence: 99%
“…Another dimension, which more or less encapsulates those of Hofstede, is Hall's concept of a continuum from low-context to high-context cultures [57,58]. Although the notion of low-and high-context cultures has been criticized in principle as being too simplistic, static and outdated given our fluid global societies [59], it has nevertheless proved to be a useful and robust measure to describe and interpret patterns of communication in a number of contexts [59][60][61]. Communication in high-context cultures tends to be more indirect, reserved and understated, with an intention to maintain harmony and a preference for nonverbal cues, while communication in low-context cultures is more direct, precise and open, being based on feelings or intentions [59,62].…”
Section: Cultural Influencesmentioning
confidence: 99%