Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A total of 870 survey participants (419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of the video. The expository narration was liked and believed more, and this held irrespective of language, age, sex or online viewing habits. However, the infotainment version was liked more by viewers without a university education and, further, viewers were better able to recall information from it, suggesting that user-generated content with infotainment-style narrations may actually be good for increasing public understanding of science.

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Over the past 30 years New Zealand’s system of public management has seen a number of positive changes, both systematic and incremental. That process made New Zealand a world leader in public management. Despite this, it remains difficult to gain traction on some of the most complex problems in society. Further, citizens have begun to demand more from their public service than just outputs and efficiency. In order to continue the positive trend of the previous decades, the system must evolve to appreciate the importance of outcomes and effectiveness.

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Social media are prominent channels to foster the social debate about climate change. This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of organizations of different characteristics in several countries. From the responses we have identified strategies that are based on communicators’ perceptions and experience. We identified strategies that: (a) orientate the communication objectives, (b) help to approach citizens in an effective way, and (c) create interaction with the users. This provides a repertoire of well-grounded strategies that can work as a guide that may help organizations to design their actions to communicate climate change through social media. We conclude that including higher levels of interaction in social media strategies remains a challenge that could lead to a more effective social debate on climate change.

Purpose This paper takes a long-term view of how the US public and private sectors have been viewed in relation to each other. It notes that since the time of approximately the Nixon Administration, each sector has not been viewed favourably by the public. Over the past 40 years, the private sector has been perceived as being run by the unscrupulous and the public sector by incompetents. The essay argues that Donald Trump was able to exploit these circumstances to win the 2016 election. Design/methodology/approach This paper presents a polemic. It relies on archival research and data to create a new view of historical eras in US business history. The object of analysis is the idea of relative legitimacy, the public image of the State vis-a-vis business and business managers. Findings Although the paper addresses business history, a novel argument is presented about the 2016 US Presidential election. It is proposed that Trump took advantage of unique historical circumstances; therefore, his win had more to do with the moment than with him personally. Research limitations/implications The paper interprets the 2016 Presidential race as the end-point of a 250-year journey. It sets a new agenda, in that previous analyses have mostly viewed the ascendancy of Trump as pertaining to distinctively post-industrial twenty-first-century phenomena. Social implications In analysing the 2016 Presidential race, the emphasis is largely removed from issues of personality or partisan politics. Originality/value The paper takes a view of the 2016 election which has not hitherto been adopted. It proposes a new concept – relative legitimacy – as having a substantial explanatory value.