The Influence of Hedonic Values on Consumer Behaviors

Wang, Cheng Lu; Chen, Zhen Xiong; Chan, Allan K. K.; Zheng, Zong Cheng

doi:10.1300/j042v14n01_09

Cited by 114 publications

(92 citation statements)

References 25 publications

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“…Westbrook and Black (1985) posit that some shopping motives are utilitarian in nature whereas others are hedonic. The utilitarian and hedonic values have been the focus of much interest and research Batra and Ahtola, 1991 ;Babin et al , 1994 ;Wang et al , 2000 ;Millan and Howard, 2007 ;Teller et al , 2008 ). Consumer values have been broadly termed as utilitarian ( Bloch and Bruce, 1984 ;Batra and Ahtola, 1991;Engel et al , 1993 ;Babin et al , 1994 ) which are more task oriented in nature and hedonic which are related to entertainment and fun-seeking behaviour ( Bellenger et al , 1976 ).…”

Section: Literature Review Hedonic and Utilitarian Shopping Valuesmentioning

confidence: 99%

“…Consumers with strong hedonic values may not be satisfi ed with the functional aspects of shopping and may look for pleasurable stimulants ( Fischer and Arnold, 1990 ;Wang et al , 2000 ). The hedonic values are related to gratifi cation of the senses enhanced through experiences of pleasure, entertainment, fantasy and playfulness Babin et al , 1994 ).…”

Section: Literature Review Hedonic and Utilitarian Shopping Valuesmentioning

confidence: 99%

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Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Khare

2011

J Retail Leisure Property

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is Faculty in IIM-Rohtak, India. She has a MBA degree in Marketing and DPhil in International Management from University of Allahabad. Her research interests span over consumer behavior, retailing, services marketing and supply chain management. She has authored quite a few research papers in international and national journals.ABSTRACT Mall development, which was restricted to the bigger cities in India, is now making inroads to the mini-metros and smaller cities of the country. Change from traditional retailing formats to an organized multi-assortment format is expected to transform Indian consumers ' shopping behaviour. This research article examines the infl uence of hedonic and utilitarian shopping values on consumers ' attitudes towards malls in the smaller cities of India. Emotional and rational shopping motives are supposed to govern the consumer ' s attitude towards malls. The research was conducted in fi ve minimetropolitan cities in Northern India ( n = 325). ANOVA and multiple regression tests were administered to analyze the data. The results show that the hedonic and utilitarian values of small city consumers infl uenced their attitude towards malls. Results also showed the infl uence of age in consumers ' attitudes towards mall attributes.

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Section: Literature Review Hedonic and Utilitarian Shopping Valuesmentioning

confidence: 99%

Section: Literature Review Hedonic and Utilitarian Shopping Valuesmentioning

confidence: 99%

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Khare

2011

J Retail Leisure Property

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“…Besides, the store's image also affects the purchasing decision of consumers. Martineau (1958) in Wang et al (2000) [12] stated that the retail image can be defined into consumers' mind as a functional combination of retail, quality, and an impression of psychological attribute which exist in retail. If a company is able to create a positive impression toward retail, then it is expected that consumers will be satisfied and will hopefully make the process of repurchasing in the future.…”

Section: Atribute Of Retailmentioning

confidence: 99%

Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable

Yuniarinto¹,

Thoyib²,

Solimun³

et al. 2017

SJBM

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The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimedto analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyalty.

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“…In this framework, China is becoming a great power of luxury consumption and in competition is rapidly growing as luxury brands becoming increasingly popular among Chinese consumers (Xiao Lu, 2008;Wang et al, 2000;Zhang and Sharon, 2003). But it should be noted that Chinese luxury market has only just begun.…”

Section: Distinct Features and Driving Forces Of China's Luxury Marketmentioning

confidence: 99%

Sustainable Consumption in the Luxury Industry: Towards a New Paradigm in China’s High-End Demand

Gazzola¹,

Pavione²,

Pezzetti³

2017

Proceedings of the 2nd Czech-China Scientific Conference 2016

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In the present competitive global environment, many drivers should motivate the growing atention paid to sustainable consumption in the luxury industry. From the demand side, in Western mature markets wealthy consumers show a growing awareness of environmental and social issues and, therefore, seek new forms of luxury which show respect for both natural resources and human beings, yet standing by traditional factors such as quality, rarity, creativity, originality and craftsmanship of goods. On the irm's side, sustainable consumption ofers luxury irms a particularly suitable platform to enrich the value-set of products as brands identity and brand image. Starting from a review of the literature on the concept of sustainable consumption, the paper provides an analysis of the main drivers that are leading to the emergence of "sustainable luxury". The aim of the paper is to investigate the opportunity for the development of this new competitive paradigm within the Chinese luxury market, by analyzing the distinct feature of Chinese high-end demand. The paper also taking into account the growing role played by the Chinese central government in creating the conditions for sustainable consumption or "circular economy".

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The Influence of Hedonic Values on Consumer Behaviors

Cited by 114 publications

References 25 publications

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable

Sustainable Consumption in the Luxury Industry: Towards a New Paradigm in China’s High-End Demand

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