The Influence of Hedonic Shopping Value and Store Atmosphere and Promotion of Impulse Buying through Positive Emotion on the consumer of Sogo Department Store in Samarinda

Abstract

Promotion of Impulse Buying through Positive Emotion on the consumer Sogo department store in Samarinda. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 20 and Structural Equation Modeling (SEM) software with IBM AMOS 05 software. This study used 115 samples of samples taken from a number of consumers who had been shopping at Sogo Samarinda. Measurement scale using Likert scale with score 1-5. Based on the structural model it can be proved that Hedonic Shopping Value has no significant effect directly on Positive Emotion, Store Atmosphere has significant effect on Positive Emotion, Promotion has no significant effect on Positive Emotion, Hedonic Shopping Value has significant effect to Impulse Buying, Store Atmosphere has no significant effect to Impulse Buying, Promotion have a significant effect on Impulse Buying, and Positive Emotion have significant effectto Impulse Buying.

The Mediation Role of Shopping Lifestyle and Moderation Role of Payletter on the Impact of Hedonic Shopping Motivation on Implicit Buying

“…One of the opinions of Park et al, (2012) and Aragoncillo & Orús, (2018) stated that hedonist shopping motivation can affect impulsive purchases because impulsive buying is determined by the capacity of the senses to produce sudden responses and has a solid hedonistic motivation component, which will direct consumers to make purchasing decisions without further consideration. Hasil penelitian ini mendukung hasil penelitian sebelumnya yang telah dilakukan oleh (Foroughi et al, 2013); (Kim & Eastin, 2011); (Lins et al, 2015); (Rezaei et al, 2016); (Saran et al, 2016); (Haq et al, 2014); (Budiman et al, 2022); (Brabo et al, 2021); (Ittaqullah et al, 2020); (Pratminingsih et al, 2021); (Rahadhini et al, 2020);(Gulltekin, 2012); (Lennartsson & Zeka, 2021); (Andani & Wahyono, 2018) (Zheng et al, 2019); (Arul Rajan, 2020); (Erdem & Yilmaz, 2021); (Diah et al, 2019); (Santini et al, 2019); (Dey & Srivastava, 2017); (Asnawati, 2018); (Hiranrithikorn & Banjongprasert, 2022); (Kshatriya & Shah, 2023); (Devino & Engriani, 2023); (Edelia & Anggraini, 2022); (Febrianty & Yasa, 2020); (Paramitha et al, 2022); (Triwidisari et al, 2018); (Chauhan et al, 2020); (Wahyuningsih, W. Fatmawati, 2016); (Antariksa & Respati, 2021); (Widagdo & Roz, 2021). However, The Mediation Role of Shopping Lifestyle and Moderation Role of Payletter on the Impact of Hedonic Shopping Motivation on Implicit Buying on the other hand, the results o...…”

“…This is in line with a study conducted by Ustanti, (2018) which stated that hedonistic shopping lifestyle had a significant influence on middle-class attitudes. There have also been many studies that prove that hedonic shopping motivation has a significant effect on impulse buying (Andani & Wahyono, 2018;Zheng et al, 2019;Arul Rajan, 2020;Erdem & Yilmaz, 2021;Diah et al, 2019;Santini et al, 2019;Dey & Srivastava, 2017;Asnawati, 2018;Hiranrithikorn & Banjongprasert, 2022;Kshatriya & Shah, 2023;Devino & Engriani, 2023). hedonic shopping motivation can affect impulsive purchases (Park et al, 2012) because impulsive purchases are determined by the capacity of the senses to produce…”

Customer Emotion and Impulse Buying: The Variables that Influence Repurchase Intention

“…Based on research conducted by Hidayah & Marlena (2021) Asrinta (2018), Maulana (2018), Choirul & Aryanti (2019), Setiawan & Ardani (2022), Devi & Nurcaya (2020), Diah et al (2018), Fatmawati et al (2020), Thomas & Mathew (2018 and Gumilang & Nurcahya (2019) the store atmosphere variable has a beneficial impact on the customer emotion variable. In contrast with a study conducted by Dewobroto & Wijaya (2020) stated there is no effect between store atmosphere on customer emotion.…”

Antesedan Pembelian Impulsif Produk Uniqlo dengan Emosi Positif sebagai Variabel Mediasi pada Konsumen Wanita

“…Hasil penelitian mengenai hubungan positif signifikan antara variabel emosi positif terhadap variabel pembelian impulsif dalam penelitian ini mendukung hasil dari penelitian yang telah dilakukan oleh (Diah et. al., 2019), (Mulia & K, 2020), (Jamjuri & Ramdansyah, 2022).…”