The influence of Customer Advocacy to Purchase Intentions in Green Packaging

Rahadian, Bram; Prayogo, Rafi Fadly; Sodikin, Alit; Saribanon, Euis

doi:10.1088/1742-6596/1573/1/012018

Cited by 3 publications

(5 citation statements)

References 3 publications

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“…As an advanced form of business orientation, customer advocacy responds to the emerging drivers of consumer preference, engagement and awareness. It seeks to create meaningful relationships with its customers by achieving new levels of trust and commitment (Knox and Lawer, 2009;Rahadian et al, 2020). Following Rahadian et al (2020), customer advocacy relates to diligently serving the needs of the consumer along with giving truthful information to them.…”

Section: Literature Review and Hypotheses Development 21 Crm Componentsmentioning

confidence: 99%

“…It seeks to create meaningful relationships with its customers by achieving new levels of trust and commitment (Knox and Lawer, 2009;Rahadian et al, 2020). Following Rahadian et al (2020), customer advocacy relates to diligently serving the needs of the consumer along with giving truthful information to them. Urban (2004) stated that when a bank strives to assist with assistance and guidelines at all levels and thus takes into consideration the demands of its customers.…”

Section: Literature Review and Hypotheses Development 21 Crm Componentsmentioning

confidence: 99%

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The relationship between CRM and customer loyalty: the moderating role of customer trust

Alam

Karim

Habiba

2021

IJBM

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PurposeThe present study investigates the moderating role of customer trust in customer relationship management (CRM) components and customer loyalty relationships in the context of the baking sector in Bangladesh.Design/methodology/approachData were collected through a survey using a structured questionnaire from 350 customers of commercial banks in Bangladesh.FindingsThe key finding is that all CRM components (customer orientation, customer advocacy and customer knowledge) except customer engagement have positive impact on customer loyalty. Moreover, customer trust only moderates the relationship between customer knowledge and customer loyalty, whereas other CRM components and customer loyalty do not moderate by trust.Originality/valueThe findings of the study add to the substantial pool of knowledge on CRM components, customer trust and customer loyalty literature. More specifically, the moderating role of customer trust between customer knowledge and customer loyalty is the novel contribution of this research which will enrich the existing CRM literature particularly in the banking sector of Bangladesh.

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Section: Literature Review and Hypotheses Development 21 Crm Componentsmentioning

confidence: 99%

Section: Literature Review and Hypotheses Development 21 Crm Componentsmentioning

confidence: 99%

The relationship between CRM and customer loyalty: the moderating role of customer trust

Alam

Karim

Habiba

2021

IJBM

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“…The data is calculated by SPSS, using a simple regression method to determine the impact of green packaged food products on consumer buying behavior. Descriptive statistics along with Pearson method is used for validation, reliability test and Enters method for regression analysis is carried out (Rahadian, Prayogo, Sodikin, & Saribanon, 2020). Moreover, Andrew's Hayes Process is used for mediation.…”

Section: Data Analysis Tools and Techniquesmentioning

confidence: 99%

Impact of Green Packaging on Consumers Buying Behavior: The Mediating Role of Attitude

Hyder,

Amir

2023

IJSREM

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Sustainable development stands as a global imperative, addressing the multifaceted challenges encompassing climate action, environmental preservation, resource efficiency, and the responsible use of raw materials. As global consciousness shifts toward environmental protection and the principles of sustainability, eco- friendliness has emerged as the prevailing zeitgeist. Within the manufacturing sector, particular attention has been directed towards green packaging. This study draws upon meticulously gathered data from 200 respondents through a thoughtfully designed survey to dissect the influential factors shaping consumer buying behavior. Employing the principal factor analysis technique, we unveil four primary factors underpinning consumers' buying behavior: eco-labeling, willingness to pay, environmental concern, and attitude. These findings underscore a growing scholarly and research interest in these dimensions, evident in the increasing volume of academic publications in recent years. Moreover, the insights derived from this research will empower manufacturers and businesses to formulate strategies aimed at securing competitive advantages, bolstering sales, and enhancing brand image. Key Words: Sustainability, Green Packaging, Eco-Labelling, Willingness to Pay, Environmental Concern, Attitude.

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“…Customer Advocacy, sebagai jenis bisnis yang lebih maju, merespons pendorong baru preferensi, keterlibatan, dan kesadaran konsumen. Ini bercita-cita untuk membentuk serta menjalin hubungan yang baik dengan konsumen agar dapat membangun tingkat kepercayaan dan komitmen baru (Rahadian et al, 2020). Customer Advocacy, menurut (Rahadian et al, 2020) memerlukan perhatian terhadap kebutuhan e-ISSN 2627-7872/2088-8554 129 konsumen dan juga memberikan mereka informasi yang akurat.…”

Section: H2 : Customer Orientation Berpengaruh Positif Terhadap Custo...unclassified

“…Ini bercita-cita untuk membentuk serta menjalin hubungan yang baik dengan konsumen agar dapat membangun tingkat kepercayaan dan komitmen baru (Rahadian et al, 2020). Customer Advocacy, menurut (Rahadian et al, 2020) memerlukan perhatian terhadap kebutuhan e-ISSN 2627-7872/2088-8554 129 konsumen dan juga memberikan mereka informasi yang akurat. Ketika sebuah bisnis berusaha untuk membantu dengan bimbingan dan pedoman.…”

Section: H2 : Customer Orientation Berpengaruh Positif Terhadap Custo...unclassified

Pengaruh CRM Terhadap Customer Loyalty dengan Customer Trust Sebagai Variabel Mediasi Pada Online Shop

Sari

Kurniawati

2022

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The purpose of the study is to find out the influence of Customer Relationship Management (CRM) components, namely Customer Engagement, Customer Knowledge, Customer Advocacy, Customer Orientation and with Customer Loyalty, besides that this research also wants to look at the influence of Customer Trust mediating the influence of Customer Knowledge with Customer Loyalty in the Online Shop. This research is by the method of purposive samplings and non-probability samplings. The use of the data being tested is a data that comes from 261 questionnaires and that meets the criteria for having shopped through an online shop, the number is 259 respondents. By using the Likert And Amos 23 Scale as a tool to perform testing. The results showed that Customer Advocacy, Customer Engagement and Customer Trust were proven to have an effect on Customer Loyalty. In addition, this study shows the results if Customer Knowledge is proven to have an impact on Customer Trust. The limitations of researchers are only to examine the influence of CRM Online Shop only and this study did not examine on offline shops. So in the next research, it is hoped that it will be able to expand the object of research not only the Online Shop but also research the Offline Shop as well and the mediation variables Customer Trust can be replaced into Customer Satisfaction. The novelty of this study was tested for originality with several previously published studies, namely the Customer Trust variable being a mediation variable, and in this study focused on the Online Shop. Keyword: Customer Relationship Management; Customer Orientation; Loyalt;, Advocacy; Knowledge; Engangement; dan Trust.

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The influence of Customer Advocacy to Purchase Intentions in Green Packaging

Cited by 3 publications

References 3 publications

The relationship between CRM and customer loyalty: the moderating role of customer trust

The relationship between CRM and customer loyalty: the moderating role of customer trust

Impact of Green Packaging on Consumers Buying Behavior: The Mediating Role of Attitude

Pengaruh CRM Terhadap Customer Loyalty dengan Customer Trust Sebagai Variabel Mediasi Pada Online Shop

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