The influence of colour of lighting on customers’ waiting time perceptions

Bilgili, Bilsen; Özkul, Emrah; Koç, Erdoğan

doi:10.1080/14783363.2018.1465814

Cited by 21 publications

(17 citation statements)

References 40 publications

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“…Pleasant ambient conditions such as lighting, temperature, music and cleanliness at Jordanian fitness centers play a role in evolving customer pleasure. This is fairly in line with the findings of previous empirical research (Bilgili et al, 2018;and Naamiand & Hezarkhani, 2018). Some other empirical studies also revealed supporting findings, where the effect of ambient conditions was limited to customer pleasure and no significant impact were noticed on arousal (Im & Ha, 2011;and Novak et al, 2010).…”

Section: Discussionsupporting

confidence: 93%

See 1 more Smart Citation

Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States

Nusairat¹,

Hammouri²,

Al-Ghadir³

et al. 2020

IJBM

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This research paper aims to investigate how the ambient conditions in fitness centers affect customer behavioral intentions through examining the mediating role of customer emotional states while in the fitness center.  To this end, a conceptual model of relevant research variables was developed based on the extant literature. A questionnaire survey was administered to a convenient sample of 420 fitness center members approached in 10 randomly selected fitness centers in Jordan. The model was validated and tested using structural equation modeling with AMOS 21.0. The findings of analysis demonstrated that fitness center ambience was significant in predicting customers’ pleasure, thereby, their behavioral intentions towards the fitness center. Mediation analysis verified the mediating role of customer pleasure but not arousal on the relationship between fitness center ambient conditions and customer behavioral intentions.  Research findings show the significance of ambient conditions as an influential marketing tool. Also, such findings are deemed insightful to the operators of fitness centers on how the fitness center ambience can be deployed to enrich customer affective experience and to encourage positive behavioral intentions in turn. Discussion, conclusions, and research agenda for future research were also identified.

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Section: Discussionsupporting

confidence: 93%

“…Oztas et al, (2016) reported that fitness center lighting and temperature levels can influence customer emotions more than paintings and pictures. In the same venue, Bilgili et al, (2018) founded that cool lighting (e.g. green lighting) makes customer feel comfortable and warm.…”

Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%

Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States

Nusairat¹,

Hammouri²,

Al-Ghadir³

et al. 2020

IJBM

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show abstract

“…70 The results of the research aimed at determining the effect of atmosphere elements on consumer behaviors in different businesses have shown that each element has an effect on consumers. It was determined that atmosphere elements such as music, [74][75][76] fragrance, 77 light, 39,78,90,92,93,116 color, 73,90,116 facility esthetics, ambience, spatial order, employee factors, and window view 69 have an effect on purchasing behaviors. A well-organized atmosphere not only has a positive effect on costumers, but it has also been found that it reduces negative customer responses to unfavorable situations related to service delivery.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

“…The same color with different shades of light or different colored lights have distinct effects on consumer attitudes. 79,82,[87][88][89]93,118 Lighting has been largely studied as part of color studies, and researchers have addressed the effect of light on color perceptions. 86 Köhler 40 emphasized that lighting is an artistic element that may have an effect on human psychology.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

The Influence of the color of light on the customers' perception of service quality and satisfaction in the restaurant

Özkul

Bilgili

Koç

2020

Color Research & Application

Self Cite

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The physical evidence is influential on the consumer's attitude, quality perception, and purchasing behavior. The service atmosphere within the physical evidence scope is an element that requires huge investments. Together with low-cost small changes, the physical environment could be rendered much more attractive to the consumer. Color and light are among the elements that are suitable for these changes. This research aims to determine whether the color of light in the service atmosphere affects the customer's quality perceptions and customer satisfaction and whether this effect differs according to the color of light. To this end, the restaurant business, which has an essential place in the tourism industry, was chosen as the research experiment ambient. A total of five experiments were conducted in five ambient lighted in different colors with participants. Data were collected with 204 the form of the experiment question According to the analysis results, the perception of service quality and the level of satisfaction were higher in red and yellow-lighted ambient than those in blue and green-lighted ambient. In line with the results, recommendations were made to reduce the physical environment costs in the service production process in restaurants and to achieve a cleaner service production, sustainable production, and consumption through more efficient use of resources. Highlights 1. The light color in the service atmosphere affects the perceived quality and customer satisfaction. 2. Perceived service quality and customer satisfaction differ according to the light color in the service atmosphere. 3. By changing the light color in the service atmosphere, it is possible to increase the level of quality perception and customer satisfaction in a positive way. 4. By changing the color of the light in the service environment, efficient and sustainable cleaner production can be realized with low costs.

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“…Numerous studies have investigated the effects of servicescape elements, including color, light, music, and scent, in terms of customer satisfaction and behavior (e.g., Bilgili, Ozkul, & Koc, ; Biswas, Lund, & Szocs, ; Denizci Guillet, Kozak, & Kucukusta, ; Hynes & Manson, ; Lin, ). Fewer studies have addressed the role of signage on satisfaction with the servicescape.…”

Section: Introductionmentioning

confidence: 99%

The effect of signage and emotions on satisfaction with the servicescape: An empirical investigation in a healthcare service setting

Vigolo

Bonfanti

Sallaku

et al. 2019

Psychology and Marketing

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Marketing and environmental psychology studies have long emphasized the importance of signage in large and dispersive service settings but have focused little on utilitarian service contexts. Previous studies have also analyzed the role of emotions in customer satisfaction with the servicescape, particularly in hedonic service environments such as malls, hotels, and restaurants, but a limited research has been conducted on the role of emotions in utilitarian service settings such as healthcare services. This study draws from the environmental psychology and service marketing literature to investigate the effects of signage and emotions on satisfaction with the servicescape in the hospital setting. In addition, it explores the moderating effect of emotions on the relationship between signage and satisfaction with the servicescape. The findings show that signage has a positive and significant effect on satisfaction with the servicescape. Negative emotions have a significant negative effect on satisfaction, while positive emotions have no significant effect. Differently from what was expected, emotions do not moderate the relationship between signage and satisfaction. Managerial implications are provided for service managers who wish to design a utilitarian service setting to effectively increase user satisfaction with the servicescape. K E Y W O R D S emotions, hospitals, satisfaction, service environment, service experience, servicescape, signage

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The influence of colour of lighting on customers’ waiting time perceptions

Cited by 21 publications

References 40 publications

Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States

Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States

The Influence of the color of light on the customers' perception of service quality and satisfaction in the restaurant

The effect of signage and emotions on satisfaction with the servicescape: An empirical investigation in a healthcare service setting

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