Abstract:Consumers are used to buying cement brands that they are used to buying. Consumers have their own perception of the brand. Consumers who are familiar with the cement they have used will buy this brand again. This study aims to see the effect of brand image on repurchase intention on cement products at shop x. This research is quantitative research. The 50 participants were collected by incidental sampling. Data collected through questionnaires The reliability test was carried out by calculating the Cronbach Al… Show more
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