The Impact of Technological and Marketing Innovations on Retailing Industry: Evidence of India

Khaled, Amgad S.D.; Ahmed, Salma; Tabash, Mosab I.; Homaidi, Eissa A. Al; Hossain, Mohammad Imtiaz

doi:10.6000/1929-7092.2019.08.81

Cited by 10 publications

(8 citation statements)

References 24 publications

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“…Indeed, before, after and after a meal in the restaurant customers knowingly (or unaware), feel the physical surroundings. Although food and the service must be of sufficient quality, the degree of overall customer loyalty and resulting consumer behaviour can be largely determined by a pleasant physical environment such as decoration, objects, layouts and music (Khaled et al, 2019). In other words, consumers should refer to their experience and behaviour towards the vendor, rather than just the quality of food and service (Chang, 2014;Theodorakis et al, 2015).…”

Section: Physical Environment and Tourist Satisfactionmentioning

confidence: 99%

Investigating Determinants of Street Food Attributes and Tourist Satisfaction: An Empirical study of Food Tourism Perspective

Harthy¹,

Karim²,

Rahid³

2021

IJARAFMS

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The purpose of this paper is to assess and examine the street food preferences of tourists in Malaysia. It will also aim to figure out the reasons why tourists chose these foods, which will lead them to revisit their destinations. Tourism Malaysia portrays street food as a significant antecedent in drawing foreign visitors to this country for their travel purposes. The aim of this study is to inspect how the characteristics of street food impact the growth of food tourism in Malaysia. A sample of 331 tourists enjoying street food in Kuala Lumpur was conducted in this study. The results suggest that a positive and significant relationship is found between service quality and tourist satisfaction. Furthermore, a positive and significant relationship is not found between product quality and physical environment with tourist satisfaction. In addition, this study also argues that tourism perception mediates the relationship between products quality, physical environment, and service quality with tourist satisfaction. Smart PLS 3.0 was used to evaluate the data using the quantitative approach. The findings indicated marketing techniques that were significantly explored in the study. This study shows that Malaysian street food is a major demand for international visitors that needs to be nurtured. It will enable street food business stakeholders in Malaysia to build strategies to encourage food tourism, change and coordinate tourism products, enhance farming techniques and eventually improve the reputation of destination and location branding.

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Section: Physical Environment and Tourist Satisfactionmentioning

confidence: 99%

Investigating Determinants of Street Food Attributes and Tourist Satisfaction: An Empirical study of Food Tourism Perspective

Harthy¹,

Karim²,

Rahid³

2021

IJARAFMS

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“…It also helps guard against contamination during the likely COVID-19 international outbreak. In the sense of web shopping, young shoppers will evaluate their experience of online shopping as regards product data, payment methods, distribution conditions, service offerings, risks involved, anonymity, safety, personalization, visual appeal, navigation, entertainment and enjoyment (Khaled et al, 2019;Moreno et al, 2017;Rajesh, 2018;Rafsandjani, 2018). In addition, consumer experience with the Internet fuels internet shopping creation (Siamagka et al, 2016).…”

Section: Prior Online Purchase Experience and Intention To Purchase Onlinementioning

confidence: 99%

Determinants of Consumer’s Willingness to Purchase Online in Malaysia: The Role of GEN Z’s Attitude

Mondol¹,

Salman²,

Rahid³

et al. 2021

IJARBSS

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The progress of the World Wide Web has led to a new form of e-tailing or internet shopping for retail purchases. Since then, consumer behaviour has become a core factor in online purchases. The determinants of internet orders for consumers should then be taken into account. This paper examines factors which influence the intention of Gen Z to purchase online on a platform. What factors drive Gen Z to purchase online? In order to find this finding, a survey of 315 respondents who resided in Kuala Lumpur in Malaysia was used. Specifically, researchers investigated the relationship between perceived usefulness, perceived ease of use and prior online purchase experience with intention to purchase online. Then, researchers investigated the mediation role of attitude between perceived usefulness, perceived ease of use and prior online purchase experience with intention to purchase. Data confirms that a positive and significant relationship is found between perceived usefulness and perceived ease of use with intention to purchase. Furthermore, a positive and significant relationship is not found between prior online purchase experience and intention to purchase online. Besides, this study claims that attitude mediates the relationship between perceived ease of use and prior online purchase experience with intention to purchase. Smart PLS 3.0 was used to analyse the results following in the quantitative approach. This result shows that eplatform was an effective marketing method for new customers in the younger generation. It also demonstrates that the cyber world plays an important role in digital commercialization making the penetration of consumers faster and easier for brands.

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“…Therefore, the importance of strategic planning is highlighted by the challenges facing organizations today in accelerating quantitative and qualitative change in the business environment, increasing competition between institutions, global openness, lack of sovereignty between countries, technological change and decreasing resources. Other equally important challenges, such as transformation from industrial societies to knowledge and technology societies, and the instability in future situations (Khaled et al, 2019;Yasin and Ghaleb, 1998).…”

Section: Importance Of Strategic Planningmentioning

confidence: 99%

The Impact of Strategic Planning on the Performance of Governmental Organizations: An Empirical Study on Oman’s Five-Year Plan (2011-2015)

Al-Balushi¹,

Kian²,

Yousefi³

2021

IJAREMS

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The current study concentrates on investigating the impact of strategic planning including the "existing of strategic base, strategy comprehensiveness, extent of planning, strategy effectiveness and ongoing evaluation" on the performance of governmental organizations in the Sultanate of Oman through an empirical study on the five-year plan (2011)(2012)(2013)(2014)(2015) of the state. The population of the study include all managers, heads and members who work in planning departments at eight selected governmental ministries of civil service representing the government sector organizations in the sultanate of Oman. The population of the study estimated at 425 employees, using Yamane's (1967) formula and the sample size estimated by 207 employees covering employees from all the eight selected ministries representing 56.4% of the total population. By analyzing Spearman's Correlation Coefficients between independent variables and dependent variable the results indicate that the overall strategic planning significantly correlated with the outcome variable which is the performance of government organizations. Consequently, the current study proves that the performance of government organizations positively influenced by strategic planning factors expressed by the "extent of planning, comprehensiveness of strategy, the effectiveness of the strategy, existing of strategic base and ongoing evaluation". As well as, study findings confirm that strategic planning is essential for governmental organizations, that because it provides a sense of direction and outlines measurable objectives. Thus, strategic planning uses for guiding day-to-day decisions, evaluating the progress of the organization and changing approaches when moving forward. In the aim to make the most of strategic planning the organization must give careful thought to the strategic objectives it outlines, and then back up these objectives with realistic, thoroughly researched, quantifiable benchmarks for evaluating results. In the end, the results of the current

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The Impact of Technological and Marketing Innovations on Retailing Industry: Evidence of India

Cited by 10 publications

References 24 publications

Investigating Determinants of Street Food Attributes and Tourist Satisfaction: An Empirical study of Food Tourism Perspective

Investigating Determinants of Street Food Attributes and Tourist Satisfaction: An Empirical study of Food Tourism Perspective

Determinants of Consumer’s Willingness to Purchase Online in Malaysia: The Role of GEN Z’s Attitude

The Impact of Strategic Planning on the Performance of Governmental Organizations: An Empirical Study on Oman’s Five-Year Plan (2011-2015)

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