The purpose of this paper is to assess and examine the street food preferences of tourists in Malaysia. It will also aim to figure out the reasons why tourists chose these foods, which will lead them to revisit their destinations. Tourism Malaysia portrays street food as a significant antecedent in drawing foreign visitors to this country for their travel purposes. The aim of this study is to inspect how the characteristics of street food impact the growth of food tourism in Malaysia. A sample of 331 tourists enjoying street food in Kuala Lumpur was conducted in this study. The results suggest that a positive and significant relationship is found between service quality and tourist satisfaction. Furthermore, a positive and significant relationship is not found between product quality and physical environment with tourist satisfaction. In addition, this study also argues that tourism perception mediates the relationship between products quality, physical environment, and service quality with tourist satisfaction. Smart PLS 3.0 was used to evaluate the data using the quantitative approach. The findings indicated marketing techniques that were significantly explored in the study. This study shows that Malaysian street food is a major demand for international visitors that needs to be nurtured. It will enable street food business stakeholders in Malaysia to build strategies to encourage food tourism, change and coordinate tourism products, enhance farming techniques and eventually improve the reputation of destination and location branding.
The art of visual displays and the arrangement of merchandising solutions in a shop is virtual merchandising, which improves layout and design, increases development, sales and thereby profitability. Visual merchandising affects the shopping experience directly, making it relevant for retailers to ensure an efficient nature of their business climate. The main aspiration of this study is to figure out the visual merchandising elements which influence on an individual's purchase intention. A sample of 356 respondents available at different fashion stores in Malaysia was used to get the study outcomes following the quantitative analysis. The Smart PLS 3.0 was used for analysing the data. This study claims that there is a positive and significant relationship between store layout and consumer's intention to purchase. Then, a positive and significant relationship is also found between product display and consumer's intention to purchase. Furthermore, a positive and significant relationship is found between colour & lighting and consumer's intention to purchase. Moreover, a positive and significant relationship is not found between cleanliness and consumer's intention to purchase. The outcomes of this study will help the policy makers, government and entrepreneurs to make their fashion stores gorgeous. This study would enable fashion retailers to build more insightful, engaging online shops, which will then boost retail sales online.
The importance of bank financing for the growth and development of Small and Medium Enterprises is extensively documented in the literature. SME finance is essential not only to starting an SME business but also to enhance the growth of the business. Unfortunately, SME businessmen are facing difficulties in getting and repaying all kinds of financing in Bangladesh. Moreover, because of financing problems, SMEs cannot enter the manufacturing industry spite many potentialities. This research aims to identify key financing obstacles encountered by Bangladeshi SMEs and recommend policy guidelines to tackle those obstacles. Necessary data were collected through a structured questionnaire from 200 SME loan borrowers of 10 commercial banks by using a simple random sampling technique. Descriptive analysis was performed to analyze collected data. The findings indicate some constraints related to SME financing, such as higher interest rates, complex documentation, etc. SME borrowers face various obstacles before and after the sanction of SME loans. Although some initiatives related to SME financing have been adopted recently, most are not yet implemented. Moreover, SMEs' existing financing policies are inadequate, poorly designed, and inconsistent.
The progress of the World Wide Web has led to a new form of e-tailing or internet shopping for retail purchases. Since then, consumer behaviour has become a core factor in online purchases. The determinants of internet orders for consumers should then be taken into account. This paper examines factors which influence the intention of Gen Z to purchase online on a platform. What factors drive Gen Z to purchase online? In order to find this finding, a survey of 315 respondents who resided in Kuala Lumpur in Malaysia was used. Specifically, researchers investigated the relationship between perceived usefulness, perceived ease of use and prior online purchase experience with intention to purchase online. Then, researchers investigated the mediation role of attitude between perceived usefulness, perceived ease of use and prior online purchase experience with intention to purchase. Data confirms that a positive and significant relationship is found between perceived usefulness and perceived ease of use with intention to purchase. Furthermore, a positive and significant relationship is not found between prior online purchase experience and intention to purchase online. Besides, this study claims that attitude mediates the relationship between perceived ease of use and prior online purchase experience with intention to purchase. Smart PLS 3.0 was used to analyse the results following in the quantitative approach. This result shows that eplatform was an effective marketing method for new customers in the younger generation. It also demonstrates that the cyber world plays an important role in digital commercialization making the penetration of consumers faster and easier for brands.
Advertising Effectiveness assists organizations to perceive and understand the requirements and needs of customers. To survive in today's business world, it is very important to know the effectiveness of advertising in term of consumer attractiveness. Being a developing economy, Bangladesh is gradually becoming a large market, especially for the fast-changing consumer goods sector. In the last few years, the consumer goods industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative improvements have occurred in the consumer durable items. The purpose of this study is to identify the factors that affect advertising effectiveness in case of consumer attractiveness in the era of Covid-19. Using a sample of 200 Bangladeshi customers the study identified six factors that affect advertising effectiveness, namely, attention, knowledge, judgment, interest, preference and advocacy. Respondents were directly asked to provide their perceptions or evaluations regarding the factors, using a five point Likert scale. Multiple regression analysis is used in order to test the hypotheses developed in the study. The results reveal that that except advocacy all other factors have significant impact on the advertising effectiveness in case of consumer attractiveness during COVID-19. On the basis of the findings of this study, it can be concluded that attention, knowledge, judgment, interest and preference are jointly and independently predict advertising effectiveness. This result is consistent with the findings of pre-pandemic situation which implies that the role of advertising does not change that much due to pandemic situation in terms of attracting consumers. Based on the findings of this research, it is expected that the concerned authority should formulate necessary guidelines to overcome the problems associated with the advertising effectiveness especially after the Post-Covid situation.
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