“…It also refers to the consumer's overall assessment of the relationship strength and the extent to which it fulfills the consumer's expectations based on their experience with the business firm (Crosby, Evans, Cowles, 1990;Smith, 1998, p. 78). Relationship quality literature confirmed that it is a multi-dimensional construct, which consists of three interrelated constructs namely customer satisfaction, trust, and commitment that may help to reduce consumer's uncertainty feelings concerning its relation with the service provider (Morgan and Hunt, 1994;Dorsch, Swanson, Kelley, 1998;Woo and Ennew, 2004;Vesel and Zabkar, 2010;Doaei, Rezaei and Khajei, 2011;Kim Jung-Eun and Lee, 2012).…”