2012
DOI: 10.5296/jmr.v4i2.1233
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The Impact of Materialism on Consumer Ethics: An Empirical Study on Adult Students in Hong Kong

Abstract: This research examined the relationship between materialism and the unethical behaviour of consumers and how demographic variables affect the relationship between materialism and consumer ethics. A research framework with five hypotheses was established to examine these relationships. The study adopted the consumer ethics scale and the measure of materialistic attitudes scale (MMA) used in prior studies. Based on convenience sampling, 303 participants completed an anonymous questionnaire. Multiple-indicators w… Show more

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Cited by 3 publications
(5 citation statements)
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“…This could cause utilitarianists who spend a majority of their time in universities and schools to perceive NHNF behavior as unethical. This is in line with the study by Olivia, Tong, and Wong (2012) who found that level of education has a positive moderation effect on consumer ethics. The university students may indeed be tempted to engage in risky behavior, as explained earlier in the discussion regarding hedonic motivation, but it seems that this temptation is overridden by collectivist norms giving away a salient imagination regarding the existence of intellectual peers and artists that will be victimized by piracy and counterfeiting.…”
Section: Discussionsupporting
confidence: 92%
“…This could cause utilitarianists who spend a majority of their time in universities and schools to perceive NHNF behavior as unethical. This is in line with the study by Olivia, Tong, and Wong (2012) who found that level of education has a positive moderation effect on consumer ethics. The university students may indeed be tempted to engage in risky behavior, as explained earlier in the discussion regarding hedonic motivation, but it seems that this temptation is overridden by collectivist norms giving away a salient imagination regarding the existence of intellectual peers and artists that will be victimized by piracy and counterfeiting.…”
Section: Discussionsupporting
confidence: 92%
“…The second dispositional characteristic is materialism. Materialism is every other construct gaining growing attention from researchers on corruption (Olivia, Tong, & Wong, 2012). Olivia et al, (2012) depicted "materialism as an introduction defines seeing material belonging and cash as being critical for personal joy and social advancement."…”
Section: Introductionmentioning
confidence: 99%
“…Materialism is every other construct gaining growing attention from researchers on corruption (Olivia, Tong, & Wong, 2012). Olivia et al, (2012) depicted "materialism as an introduction defines seeing material belonging and cash as being critical for personal joy and social advancement." Having materialwealth is the basic expectation in a materialistic character's life."…”
Section: Introductionmentioning
confidence: 99%
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“…If the Alpha value is 0, this means that there is no internal reliability. An Alpha value of 0.7 is considered to indicate an acceptable level of internal reliability (Lui, Tong, & Wong, 2012;George & Mallery, 2006). In this study, Cronbach's Alpha is used for measuring the reliability of the four factors: information quality, system quality, service quality, and perceived relationship quality.…”
Section: Reliability Testmentioning
confidence: 99%