The Impact of Green Religiosity on The Green Product Switching Behavior in Pakistan: The Role of Green Personal Values and Green Altruism

How to maintain sustainable consumer behaviours: A systematic review and future research agenda

“…Other studies also support its moderating effect (Han & Yoon, 2015; Hidayat‐ur‐Rehman et al, 2020). Similarly, values such as green altruism (Farooq & Yahya, 2021), and biospheric values (Puntiroli et al, 2022) positively moderate the relationships between post‐adoption perceptions and continued use. Environmental/ecological value also plays a significant role in the post‐adoption stage (Issock Issock, Mpinganjira, & Roberts‐Lombard, 2020a).…”

“…Other studies also support its moderating effect (Han & Yoon, 2015;Hidayat-ur-Rehman et al, 2020). Similarly, values such as green altruism (Farooq & Yahya, 2021), and biospheric values (Puntiroli et al, 2022) positively moderate the relationships between post-adoption perceptions and continued use. Environmental/ecological value also plays a significant role in the post-adoption stage (Issock Issock, Mpinganjira, & Roberts-Lombard, 2020a).…”

“…Although switching costs are a positive predictor of continuance (Han & Yoon, 2015), consumers may feel more regret from repeating a bad experience than from switching (Inman & Zeelenberg, 2002). Wu et al (2021, p. 1087) examine the “green switching experience” and describe it as “a reduced duration with the incumbent environmentally friendly restaurant, which implies that there has been less time to accumulate benefits that might be lost in switching.” Researchers also examine switching from one sustainable behaviour to another, or between green products (Farooq & Yahya, 2021). However, further research is needed to understand switching behaviours and the characteristics of switchers.…”

“…This review shows that post-adoption relationships are sensitive to various moderators. Researchers mainly employ environmental perceptions and values, such as environmental concern (Hidayat-ur-Rehman et al, 2020), environmental knowledge (Ashfaq et al, 2021), environmental attitude (Chen, 2016), ecological concern (Han & Yoon, 2015), green consciousness (Jang et al, 2015), green altruism (Farooq & Yahya, 2021), biospheric values (Puntiroli et al, 2022) and the greenness of the consumer (Leisen Pollack, 2021). It is argued that these factors strengthen the relationships between post-adoption perceptions and subsequent outcomes.…”

Switching to sustainable products: The role of time, product, and customer characteristics

“…Kazmi et al (2021) and Wu et al (2018) confirmed the role of a brand being green on the intention to change brand and Lin et al (2021) positively verified the impact of the economic value of green trust. Farooq and Yahya (2021) revealed that green religiosity positively impacts personal values and switching behavior in green products. A much smaller group of works focuses on the problem of switching and notes that their cited studies concerned the switching intention toward a green product, so they focused only on the pro‐ecological dimension of the product.…”