The impact of green attributes on customer Loyalty of supermarket outlets in Sri Lanka

Fernando, Vincent; Abeysekara, Nalin; Samarasinghe, G. D.; Kuruppu, Gayithri

doi:10.1109/mercon.2017.7980517

Cited by 6 publications

(5 citation statements)

References 20 publications

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“…The work of [52] poses that supermarkets' green attributes, such as ecological products, brands, and prices have a positive relationship with customer loyalty. The above leads to the following hypothesis:…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

González-Viralta,

Veas-González,

Egaña-Bruna

et al. 2023

Heliyon

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Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

González-Viralta,

Veas-González,

Egaña-Bruna

et al. 2023

Heliyon

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“…Green marketing relates to business practice that promotes sustainable development (P. Govender & L. Govender, 2016). In a recent worldwide survey of 17,000 people, 56% identified themselves as green or 'one who avoids harmful products from the atmosphere, minimizes waste, tries to save energy and prefers environmentally friendly goods as much as possible' and seeks green attributes when choosing goods and services (Fernando et al, 2017). Businesses and customers are becoming aware of issues related to the environment.…”

Section: Background Of the Studymentioning

confidence: 99%

“…Eco brand is a name, symbol, or design that stands for environmentally friendly goods. Using the eco-brand features may help customers distinguish them from other non-green goods in some way (Fernando et al, 2017).…”

Section: Eco Brandingmentioning

confidence: 99%

Green Attributes & Customer Loyalty towards ABC Supermarket in Colombo District, Sri Lanka

PLGSD Piumali

2023

int. j. eng. mgmt. res.

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At present, people are more concerned with the environment because of growing environmental consequences. According to that shift, retail businesses are converting from traditional marketing practices to green marketing practices. In the Sri Lankan context. Most of the retail businesses are shifting to green practices. But customers' actual green purchase behaviors are very low level. This study was conducted to examine green attributes impact on customer loyalty towards ABC supermarket in the Colombo district. This study observes six independent variables such as green products, eco branding, eco-labeling, eco advertising, environment awareness, and green price and customer loyalty as the dependent variable. This study was conducted using a quantitative research approach and explanatory design. Therefore, the researcher used self-administered questionnaires to collect primary data. The questionnaire was disseminated among 384 ABC supermarket users under the convenience sampling method. In this study, Correlation and multiple linear regression analysis were employed to analyze the hypotheses. According to the result of this study, there is no significant influence of eco-labeling and eco-advertising on customer loyalty. The other five independent variables such as green products, eco branding, environment awareness, and green price are a significant influence on customer loyalty. Furthermore, the analysis identified some limitations in the research and gave recommendations to future researchers to generate a successful and accurate result of the study.

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“…This has enabled the customers in getting the feeling as if they are in a very natural environment during the event which also provided a source of competitive advantage for such event planners (Wong et al, 2015). However in the Sri Lankan context although the customers have a positive attitude toward environmentally friendly products, they do not always act upon this attitude or are unwilling to pay a premium for the product (Fernando, 2017). Hence, there must be certain catalysts to encourage the customers in purchasing green products.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing the Green Purchase Intentions of Consumers in Event Planning Industry in Sri Lanka

Madhavika¹,

Amaraweera²,

Fernando³

et al. 2021

SBR

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Increasing interests in the development of green purchase intentions have elevated the importance of related research that explain the relationships between influencing factors and green purchase intentions. The aim of the present study is to determine the factors influencing the green purchase intentions of consumers in the Sri Lankan event planning industry. The study adapted deductive approach. The study sample consists of 384 consumers in the Sri Lankan event planning industry selected using cluster sampling technique. Correlation and regression analysis technique was employed as data analysis techniques. The results stated that awareness, environmental concern, green advertising, and product attributes have a positive and significant impact on green purchase intentions of consumers in the Sri Lankan event planning industry while greenwashing and social norms have an insignificant positive impact on green purchase intentions of consumers. Therefore, the study recommends the Sri Lankan event planners in prioritizing on green advertising, environmental concern, product attributes and green awareness to positively influence the green purchase intention of the customers. Keywords: Green Concept, Green Purchase Intentions, Event Planning Industry.

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The impact of green attributes on customer Loyalty of supermarket outlets in Sri Lanka

Cited by 6 publications

References 20 publications

Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

Green Attributes & Customer Loyalty towards ABC Supermarket in Colombo District, Sri Lanka

Factors Influencing the Green Purchase Intentions of Consumers in Event Planning Industry in Sri Lanka

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