Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

González-Viralta, Darinka; Veas-González, Iván; Egaña-Bruna, Francisco; Vidal-Silva, Cristian; Delgado-Bello, Cristian; Pezoa-Fuentes, Claudia

doi:10.1016/j.heliyon.2023.e20353

Cited by 15 publications

(7 citation statements)

References 98 publications

(128 reference statements)

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“…In this scenario, it is crucial to consider that consumer behavior influences the demand for sustainable products, which helps reduce the environmental impact of production and consumption. As a result, companies and policymakers must understand how this awareness of sustainability affects consumer purchasing behavior Ali et al, 2021;González-Viralta et al, 2023). Some countries, including Peru, have regulations that promote sustainability and environmental responsibility (Adaui and Cristian, 2020).…”

Section: Discussionmentioning

confidence: 99%

What determines green purchase behavior?

2024

Frontiers Research Topics

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Frontiers is more than just an open access publisher of scholarly articles: it is a pioneering approach to the world of academia, radically improving the way scholarly research is managed. The grand vision of Frontiers is a world where all people have an equal opportunity to seek, share and generate knowledge. Frontiers provides immediate and permanent online open access to all its publications, but this alone is not enough to realize our grand goals. Frontiers journal seriesThe Frontiers journal series is a multi-tier and interdisciplinary set of openaccess, online journals, promising a paradigm shift from the current review, selection and dissemination processes in academic publishing. All Frontiers journals are driven by researchers for researchers; therefore, they constitute a service to the scholarly community. At the same time, the Frontiers journal series operates on a revolutionary invention, the tiered publishing system, initially addressing specific communities of scholars, and gradually climbing up to broader public understanding, thus serving the interests of the lay society, too. Dedication to qualityEach Frontiers article is a landmark of the highest quality, thanks to genuinely collaborative interactions between authors and review editors, who include some of the world's best academicians. Research must be certified by peers before entering a stream of knowledge that may eventually reach the public -and shape society; therefore, Frontiers only applies the most rigorous and unbiased reviews. Frontiers revolutionizes research publishing by freely delivering the most outstanding research, evaluated with no bias from both the academic and social point of view. By applying the most advanced information technologies, Frontiers is catapulting scholarly publishing into a new generation. What are Frontiers Research Topics?Frontiers Research Topics are very popular trademarks of the Frontiers journals series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area.

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Section: Discussionmentioning

confidence: 99%

What determines green purchase behavior?

2024

Frontiers Research Topics

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“…The research results of González-Viralta et al [19], prove that it is important to implement environmentally friendly practices for the reputation of a brand or company as well as developing customer satisfaction and behavior. Other research conducted by Quintana-García et al [20] also found that strong support for environmentally friendly strategies has a positive effect on a company's reputation.…”

Section: H5mentioning

confidence: 97%

The Influence of Interaction Quality, Physical Environment Quality, and Environmentally Friendly Practices on Brand Personality and Brand Reputation with Customer Experience as a Mediating Variable

Nabila,

Albari

2024

AJEBA

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Aim: This research aims to explain the positive influence of interaction quality, physical environment quality, and environmentally friendly practices on brand personality and brand reputation with customer experience as a mediating variable. This is important and interesting to discuss because it is necessary to implement marketing strategies in a brand or company. Study Design: Service quality is evaluated based on interaction quality and physical environment quality and green marketing is evaluated based on physical environmentally friendly practices. Place and Duration of Study: This research was conducted in Indonesia from September 2023 to February 2024. Methodology: The study used a convenience sampling method and generated 350 respondents. Primary data for this study was obtained through an online questionnaire. Data analysis was conducted using Structural Equation Model modeling with AMOS 24. Results: The results of this study show that (1) the quality of interactions, the quality of the physical environment, and environmentally friendly practices have a positive and significant effect on customer experience. (2) Interaction quality, physical environment quality, environmentally friendly practices, and brand personality have a positive influence on brand reputation. (3) Customer experience has a positive and significant influence on brand personality and brand reputation. Conclusion: This research provides new insights into the influence of service quality and green marketing in a company or brand. Companies must manage these two things to improve the brand personality and brand reputation of the company, especially in the food and beverages sector.

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“…Studies in the cellular phone industry (Thapa & Yogi, 2024), community pharmacies (Carter et al, 2023), travel sector (Octavia et al, 2024), and logistics services (Prastyorini et al, 2023) consistently demonstrate the strong linkage between service quality and customer satisfaction. Moreover, research in different sectors, including cutting tool manufacturing (Supriyanto & Dahlan, 2024), electrical engineering (Ihdina Gustina et al, 2023), community pharmacies (Gül et al, 2023), the restaurant industry (Cankül et al, 2024); (Merdekawati, 2023), and green practices (González-Viralta et al, 2023), affirm the positive impact of customer satisfaction on loyalty, delineating a clear cause-effect relationship. Recognizing the interplay of various variables, the study focuses on elucidating the relationships among service quality, customer satisfaction, and loyalty, with a specific emphasis on medical staff's service quality and patient satisfaction.…”

Section: Introductionmentioning

confidence: 99%

Service Quality, Patient Satisfaction, and Improvement Indicators

Mabini Jr.,

Narsico,

Narsico

2024

IJMABER

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The study delves into the intricate symbiotic relationship between service providers and customers, which becomes increasingly complex amid competitive landscapes. It counts on the service provider’s capability to deliver exceptional service that fosters a unique customer satisfaction that not only encourages repeat patronage but also prompts referrals to others. The study sought to determine the presence of a correlation between the quality of service delivered by medical staff and patients' satisfaction levels by using the SERVQUAL model with 22 slightly modified indicators spread across five service quality dimensions that include reliability, assurance, tangibles, empathy, and responsiveness. The research was conducted within the confines of a hospital in Cebu. 314 patisents consented to participate in the data collection process. A survey was conducted to gather data on service delivery and another was conducted for patient satisfaction. Multiple regression analysis and Dublin-Watson test were used to compute correlations and Analysis of Variance (ANOVA) was used to compute the significance of difference. The following items are the findings. The five dimensions of service quality are above average and the service quality rating in its entirety was 3.756. Patient satisfaction was above average with a rating of 3.131. All the service quality dimensions were statistically correlated with patient satisfaction. Service quality in its entirety was statically correlated with patient satisfaction. There was a significant difference between service quality in its entirety and patient satisfaction. Finally, the ratings suggest that improvements were needed in all service dimensions, and because of high patient expectations improvements are both necessary and urgent.

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Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

Cited by 15 publications

References 98 publications

What determines green purchase behavior?

What determines green purchase behavior?

The Influence of Interaction Quality, Physical Environment Quality, and Environmentally Friendly Practices on Brand Personality and Brand Reputation with Customer Experience as a Mediating Variable

Service Quality, Patient Satisfaction, and Improvement Indicators

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