Factors Influencing the Green Purchase Intentions of Consumers in Event Planning Industry in Sri Lanka

Madhavika, W.D.N.; Amaraweera, D.I.; Fernando, M.S.A.; Perera, K.K.D.H.; Perera, M.N.D.

doi:10.54389/kghp3940

Cited by 3 publications

(3 citation statements)

References 25 publications

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“…Many studies revealed that awareness, environmental concern, green advertising, and product attributes have a significant and positive impact on consumers' green purchase intentions. (Madhavika, Amaraweera, Fernando, Perera, & Perera, 2021).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Green Ads, Green Hearts: How Ads and Caring for The Planet Boost Your Eco-Friendly Shopping Goals

Haider Iqbal,

Kamila Mariam Iftikhar,

Faraz Ahmed Wajidi

et al. 2024

International Journal of Social Science Entrepreneurship

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Based on the Theory of Planned Behavior, this research investigates the relationship between green advertising, green purchase intention, and environmental concern, employing a structural model analysis to explain their complex dynamics. Through careful examination of empirical data, it is established that green advertising exerts a significant positive influence on both green purchase intention and environmental concern. However, contrary to initial hypotheses, environmental concern does not act as a mediator between green advertising and green purchase intention which is unexpected, nor does it directly influence green purchase intention. These findings highlight the complex nature of consumer behavior in the context of sustainability, highlighting the interplay between advertising stimuli, environmental attitudes, and purchasing intentions. By shedding light on these dynamics, this study contributes to the scholarly discourse surrounding environmentally responsible consumption patterns, providing valuable insights for marketers, policymakers, and researchers alike.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Green Ads, Green Hearts: How Ads and Caring for The Planet Boost Your Eco-Friendly Shopping Goals

Haider Iqbal,

Kamila Mariam Iftikhar,

Faraz Ahmed Wajidi

et al. 2024

International Journal of Social Science Entrepreneurship

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“…Due to increasing level of environmental pollution and social issues, people within the country are badly influenced in several aspects (Samarasinghe & Samarasinghe, 2013). As such, to overcome the negative effects of environmental pollution, Sri Lankans are highly concerning about eco-friendly products (Madavika et al, 2021;Karunarathna et al, 2017;Samarasinghe & Samarasinghe,2013;Samarasingha, 2012) and are willing to pay even a higher price for green products (Wanninayaka & Randiwela, 2012).…”

Section: Problem Statementmentioning

confidence: 99%

“…When it comes to Sri Lankan context, its environmental movements are little bit far behind compared with developed nations (Madavika et al, 2021;Karunarathna et al, 2017;Achchuthan et.al, 2017). Therefore, environmental protection practices and sustainable development practices are carried out by the government, institutes and authorities.…”

Section: Green Consumerism In Sri Lankan Contextmentioning

confidence: 99%

Determinants of Green Electronic Devices Purchasing Decisions: with Special Reference to Young, Educated Consumers in Sri Lanka

Ranganath

Nishadi

2022

AJMM

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Purpose: This research is to examine the determinants of green electronic purchasing decisions of young, educated consumers in Sri Lanka. Design/methodology/approach: This novel study is a conclusive research and deductive methodology was deployed as the study approach. Primary data were collected from 200 university students living in Southern Province in Sri Lanka based on convenient sampling method through a 23-item self-administered questionnaire. After feeding data into SPSS 25.0, data were analysed using several statistical tools. In here, Multiple Regression analysis was used to measure the impact of each of the key determinant on green electronic purchasing decisions of young, educated consumers. Findings: Results indicated that there is a statistically significant impact of four determinants namely, Environmental Concern, Supporting Environmental Protection, Social Influence and Environmental Friendliness of Businesses, on young, educated consumers’ green electronic purchasing decisions in Southern Province, Sri Lanka. Among the four, Environmental Concern is the strongest determinant of purchasing decisions of green household electronics. Originality: This study contributes to the existing debates on green product purchasing decisions of young consumers. Although, number of studies are available on green purchasing decisions among young consumers, the determinants of green electronic purchasing decisions of young, educated consumers are not well documented both in Sri Lankan as well as in international contexts. So, findings of the present study fulfilled that current knowledge gap. Implications: The current study provides good insights for both practitioners and theoreticians who want to identify the young consumers as environmentally conscious individuals. The paper concludes that marketing professionals need to relate green electronic devices with functional, emotional and experiential needs of consumers. Keywords: Young Educated Consumers, Green Electronic Devices, Determinants of Green Consumption, Southern Province, Sri Lanka.

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Examining the Impact of Social media, Government Policies, and Green Marketing Strategies on Consumer Purchase Decisions: A Case Study of the Food and Beverage Industry in Sri Lanka

Inparaj,

Withanaarachchi

2024

2024 4th International Conference on Advanced Research in Computing (ICARC)

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Factors Influencing the Green Purchase Intentions of Consumers in Event Planning Industry in Sri Lanka

Cited by 3 publications

References 25 publications

Green Ads, Green Hearts: How Ads and Caring for The Planet Boost Your Eco-Friendly Shopping Goals

Green Ads, Green Hearts: How Ads and Caring for The Planet Boost Your Eco-Friendly Shopping Goals

Determinants of Green Electronic Devices Purchasing Decisions: with Special Reference to Young, Educated Consumers in Sri Lanka

Examining the Impact of Social media, Government Policies, and Green Marketing Strategies on Consumer Purchase Decisions: A Case Study of the Food and Beverage Industry in Sri Lanka

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