The Impact of Greece as a Safe Tourism Destination (STD) in Tourist Psychology: Evidence from Spain

Abstract

The main purpose of this paper is to examine and analyze the effect that the image of a place, in our case Greece, can have as a STD in the decision-making process for Spanish tourists' who will take summer holidays in 2020, amid covid19 pandemic. Data collected between 15 th of June and 31 st of July after the first wave of Covid-19 outbreak, when the Greek authorities promoted Greece as a Safe Tourist Destination to attract tourists. Results indicate that Spanish tourist consider Greece as a Safe Tourist Destination. The successful management of the Covid-19 pandemic compared to other countries and the low rates of Covid-19 cases strongly correlated to the image of Greece as a STD.