Purpose This study aims to establish a relationship between creative tourism and experiences in the traditional handicrafts of Barcelos (Portugal). Based on a qualitative approach, it also aims at analyzing the failures and absences from the tourist market by creating new proposals and responses to the demand. The conceptual framework of this study develops three proposals: first, to present new concepts and opportunities for the tourism market; second, to establish a direct relationship between the local traditional handicrafts, creative tourism and experiences; and finally, to promote traditions that add value to the local development. Design/methodology/approach This study uses an ethnographic case analysis research design to investigate the propositions (ten in-depth interviews with technicians and artisans in Barcelos, Portugal). The key constructs are drawn from empirical research among handicraftsmen in which data analysis was carried out based on a qualitative analysis. Findings The results suggest the experience, knowledge and importance of learning this dynamic in an entrepreneurship tourism perspective. Creative tourism and experiences are growing and strengthening the territories and consumer satisfaction in specific artisan, cultural and tourism entrepreneurship contexts. Research limitations/implications This study fills a large gap in the territorial market, associating the knowledge of new concepts with the success of the tourism entrepreneurship. The findings provide solutions for helping handicraftsmen to improve their decision-making logic and increase the speed of market growth. There has been an increased emphasis on local and handmade goods that are linked to the culture and tourism of specific destinations. Originality/value Tourism managers and artisan entrepreneurs can use the outcome of this study to gain in-depth understanding of customer experiences (i.e. consumers of local handicrafts) and develop effective marketing strategies and further stage the operational environment that can maximize customers’ perceived experiential value.
This study develops a four-item scale to measure the impact of a tourism lifestyle entrepreneur on the touristic experience, and seeks to understand to what extent a tourist perceives, through what is provided, that a tourism business owner, is not a “common entrepreneur”. After an item generation, data was collected from two different surveys with 200 answers, and exploratory and confirmatory factorial analyses were performed to test discriminant and nomological validity. The correlation between the variables was significant at level 0.01 and the coefficients were positive. Cronbach’s Alpha was acceptable with a value of 0.736. The results complemented existing literature on this topic and allowed further research to measure the perception of tourists in regard to tourism lifestyle entrepreneurship. From an interdisciplinary perspective, this manuscript presents insights for entrepreneurial management, tourism marketing and business sustainability. At the end, the limitations of the study are presented, and lines of investigation outlined for future research.
This chapter aims at understanding the Rooster of Barcelos (Galo de Barcelos) as local intangible cultural heritage, being the case study of a research leading to the proposal of this explanatory model for developing and implementing tourism creative destinations. The Barcelos Rooster is the result of two ancestral customs of this territory, namely handicrafts and the Jacobin legend of the miracle of the rooster. These two customs, eternalized in time, were associated by the intervention of tourism. In addition, handicrafts, the Camino de Santiago, gastronomy (roast rooster from this legend), wine (vinho verde) and the traditional market, and heritage associated with the Rooster of Barcelos emerge as the main tourist attractions of this territory. It might be concluded that the Rooster of Barcelos, as one of the main symbols of Portuguese tourism, local heritage, and tourism product honey pot has the potential to leverage the sustainable development of this territory as a creative tourist destination.
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