The Impact Of Gender And Dress On Choice Of CPAs

Abstract

The study investigated the impact of client gender, CPA gender, and CPA dress on the likelihood of hiring a CPA for professional services. Subjects perceptions of CPAs in regard to nine variables, such as expertise, credibility, and professionalism, were collected and analyzed. The results indicate that perceptions of friendliness were significantly affected by both client and CPA gender, while professionalism was significantly affected by the dress. Moreover, interactions of the three main effects were significant.

Wearing Many (Social) Hats: How Different Are Your Different Social Network Personae?

“…A potential explanation is that wearing normal glasses is considered more intelligent and formal (Edwards 1987). We see more normal glasses for males, because males are thought to dress more formally than females (Chawla, Khan, and Cornell 1992;Sebastian and Bristow 2008). An alternative explanation can be that there is a social pressure on women not to wear For gender analyzes (a-c), "M" represents results of males, and "F" is for females.…”

Wearing Many (Social) Hats: How Different are Your Different Social Network Personae?

“…A potential explanation is that wearing normal glasses is considered more intelligent and formal (Edwards 1987). We see more normal glasses for males, because males are thought to dress more formally than females (Chawla, Khan, and Cornell 1992;Sebastian and Bristow 2008). An alternative explanation can be that there is a social pressure on women not to wear glasses, which may influence their choice of profile image.…”