The impact of front-of-the-packaging nutrition labelling warnings on consumer habits: a scoping review exploring the case of the Chilean Food Law

Abstract

PurposeThe purpose of this scoping review was to summarise the general results of the Chilean Food Law implementation to help to understand how this policy has changed consumer's behaviour.Design/methodology/approachPreferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) extension for scoping reviews (PRISMA-ScR) guidelines were followed. Five databases were searched for studies published from January 2015 to February 2020 evaluating the Chilean population's perception, behaviour and purchasing habits of processed foods.FindingsThe results showed that consumers support the implementation of a front-of-package warning label (FOPWL) and thought it a good strategy to help make healthier food choices for themselves. However, even with a positive perception about these products, the intention-to-change the purchase of unhealthy food occurred only for sugar-sweetened beverages. Meanwhile, children did not stop eating foods that had a FOPWL, although the mothers' perception was that the presence of FOPWLs could be important to differentiate unhealthy from healthy products. The availability of products with FOPWLs at schools decreased, indicating that the law was being complied with and that the child-directed marketing strategy showed a reduction after the first phase of implementation.Practical implicationsThis evidence will guide other countries about in understanding and improving this policy.Originality/valueThis is the first study to gather research available in international databases that evaluated the results of the Chilean Law on the advertising of children's food and the perception, purchase intention, reformulation of products and consumption behaviour of the Chilean population.

Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels

“…The labels continue to perform better in one dimension of decision making-the objective understanding-in 18 countries [141], in Netherlands [142], French adolescents [143], Chile [144] and, other studies, confirm that is associated to a reduction of consumed harmful products [144]. Conversely, other research discussed the effectiveness of bundled FoPL composed by Health Star Rating and Warning Labels [145] in a realworld selection task. As for Warning Labels, other authors [146] showed the higher utility attached by consumers that is associated to the willingness to pay higher prices for products with such labels.…”

The Impact of Product Packaging and Packaging Design on Consumer Behavior in North Sulawesi (Study Case on Wardah Cosmetics)

“…Business people must produce innovative bundling designs for their items to market. These allow the keeping and catching the new and existed customers, because packaging has superior influence and also helps in acquiring and retaining the new consumers for their new products Silva, Bento, and Guaraldo (2022) summarised the general results of the Chilean Food Law implementation to help to understand how this policy has changed consumer's behaviour. Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) extension for scoping reviews (PRISMA-ScR) guidelines were followed.…”

Nutritional Labelling and Purchase Intention

“…A first classification of the labels differentiates them into non-interpretative and interpretative. Non-interpretative labels offer quantitative information on specific nutrients without any type of judgment, opinion, orientation or qualitative element to assist in the interpretation of the information (Da Silva et al, 2022). Interpretative labels provide an overall evaluation of the product healthiness, a compilation of information that can help consumer to evaluate food products effectively (Cecchini & Warin, 2016;Newman et al, 2018).…”

“…Any case, labelling is an effective way to provide information to consumers about the food content and promote healthier food choices (Da Silva et al, 2022;Kumar & Kapoor, 2017;Sarda et al, 2020;Thaivalappil et al, 2019). For this reason, many countries use nutritional labelling, a type of behavioural intervention closes to nudges and far from coercion and prohibitions (Awasthi, 2021;Salnikova & Stantan, 2021).…”

“…The decision to purchase packaged foods is complex due to the different attributes used by consumers (Arroyo et al, 2021;Bryla, 2020;Da Silva et al, 2022;Van der Merwe et al, 2022), as well for the effect of different types of labels and contexts (Bryla, 2020). Regarding the coexistence of different types of labels on the packaging, both their joint effect and the way in which positive and negative claims are balanced have been analyzed (Acton et al, 2019;Medina-Molina & Pérez-González, 2021;Salnikova & Stanton, 2021).…”