Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels

Mazzù, Marco Francesco; Baccelloni, Angelo; Finistauri, Piera

doi:10.3390/nu14163423

Cited by 7 publications

(7 citation statements)

References 157 publications

(184 reference statements)

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“…To conduct this research, we considered three front-of-pack nutritional labels developed in the EU by State Governments in different defining moments of front-of-pack nutritional label history development (Mazzù et al, 2022a), that are currently central to the scientific, academic, and policy-making debate. NutrInform Battery (nondirective), Nutri-Score (directive, graded indicator scheme), and Keyhole 2 (directive, endorsement scheme) each demonstrated to have specific strengths in some steps of consumer decision-making (e.g., Storcksdieck et al, 2020).…”

Section: Research Hypothesesmentioning

confidence: 99%

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The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences

Mazzù

Marozzo

Baccelloni

et al. 2023

Psychology and Marketing

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The decision to adopt a unique mandatory front‐of‐pack nutritional label (FOPL) has currently been delayed by the European Union (EU) as contrasting evidence exists on which one might consistently better encourage customers toward healthier diets. In this context, little attention has been dedicated to investigating the potential effects of having more than one front‐of‐pack nutritional label on food products. This study aims to verify if a combination of front‐of‐pack nutritional labels (i.e., a “bundle”) performs better for consumer understanding, trust, and preferences (such as liking) toward the label by helping consumers make healthier and more informed food choices. With this in mind, the study focused on three front‐of‐pack nutritional labels developed by public institutions that are central to the research and the recent EU policy‐making debate. In three controlled experiments, building upon the “directiveness” front‐of‐pack nutritional label schemes, we find that the combination of a nondirective (i.e., NutrInform Battery) and a directive (i.e., Keyhole) label outperforms both the combination of two directive labels (i.e., Nutri‐Score and Keyhole) and a single‐directive front‐of‐pack nutritional label (i.e., Keyhole) on subjective understanding, trust in the label and liking. Results cast light on the bundling of front‐of‐pack nutritional labels as a potentially different approach that might be further analyzed by researchers and provide a substantive contribution to managers and policy‐makers in their decision toward a unified front‐of‐pack nutritional label within the European Community.

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Section: Research Hypothesesmentioning

confidence: 99%

“…Over time, European countries' governmental bodies developed distinct typologies of front‐of‐pack nutritional labels (e.g., van der Bend & Lissner, 2019); thus, multiple systems with different underlining approaches and impacts (Mazzù et al, 2022a) co‐exist today in the European Union (EU).…”

Section: Introductionmentioning

confidence: 99%

The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences

Mazzù

Marozzo

Baccelloni

et al. 2023

Psychology and Marketing

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“…, 2023). However, given the inconsistent outcomes of past research (Mazzù et al. , 2022b; Werle et al.…”

Section: Introductionmentioning

confidence: 99%

“…Front-of-pack nutritional labels belonging to these categories have been extensively studied and confronted by researchers to identify the best option to support European Union consumers towards healthier diets (Egnell et al, 2018a, b;Talati et al, 2018;Mazz u et al, 2021;Mazz u et al, 2022b;Pettigrew et al, 2023). However, given the inconsistent outcomes of past research (Mazz u et al, 2022b;Werle et al, 2022) and the lack of consensus among member…”

Section: Introductionmentioning

confidence: 99%

Counteracting noncommunicable diseases with front-of-pack nutritional labels' informativeness: an inquiry into the effects on food acceptance and portions selection

Mazzù,

Baccelloni,

Romani

2023

BFJ

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PurposeFront-of-pack nutritional labels have been extensively studied to support consumers in making healthier and more informed food choices. However, existing research has gathered conflicting evidence about which category of label, nutrient-specific or summary labels, is more effective. As a result, the European Union has postponed its decision on selecting a unified label to collect additional information. This study specifically focusses on individuals with noncommunicable diseases, an overlooked yet relevant segment of consumers who can significantly benefit from the proper use of nutritional labels in their self-care.Design/methodology/approachIn a sequence of three studies grounded in the front-of-pack acceptance model and focussing on customers with specific noncommunicable diseases, the authors examined the different effects of the NutrInform Battery and Nutri-Score on food acceptance and portion selection. This research involved the use of structural equation modelling and ANOVA and was conducted with a cumulative sample of 2,942 EU adults, residing in countries with or without previous exposure to nutritional labels.FindingsThe results suggest that among individuals with noncommunicable diseases, nutrient-specific labels are perceived as more useful and easier to use. They also generate a better attitude towards the usage of nutritional labels and are more effective in nudging those consumers towards a proper selection of portions.Social implicationsThe results provide valuable insights into how front-of-pack nutritional labels can impact the food choices of individuals with noncommunicable diseases and have implications for public health policies.Originality/valueInvestigation of the effects of NutrInform Battery and Nutri-Score on consumers with noncommunicable diseases, an area currently under-researched.

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“…In the case of new food nutrient enhancement technology that the public may be unacquainted with, studies suggest that the type, source, and framing of information provided to the consumers will always influence the public perception of functional foods [ 15 ]. Studies have shown that providing nutritional information is regarded as a very beneficial measure by government agencies around the globe [ 16 , 17 , 18 , 19 ]. However, the nutritional information provided on back-of-pack nutrition facts panel and front-of-pack nutrition claims do not frequently assist consumers in making the best decision, since messages are not always easily understandable for most of the audience, especially in functional food [ 20 ].…”

Section: Introductionmentioning

confidence: 99%

Does Supplementary Information Add Value to Functional Food? Evidence from a Choice Experiment in China

2022

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Establishing an effective choice architecture system enables people to improve their ability to make better food choices and encourage transformation of the food system into one that is more efficient, healthy, and sustainable. However, affecting consumer preferences by improving information supply is still a crucial issue that has not been comprehensively explored in China and many developing countries. This study aimed to identify the most effective information treatment method for increasing the likelihood of purchase and willingness to pay (WTP) for nutritionally enhanced eggs. A survey with five information treatments and a choice experiment was completed by a random sample of 2379 Chinese consumers, and the mixed logit model was subsequently applied to interpret the results. It was found that when nutritional information (NI), health benefit information (HBI), and/or market status quo information (MSQ) was presented to consumers, their utility increased. Different schemes had different effects on participants’ WTP. The HBI from scientific research institution, provided in the form of leaflets, has the most significant effect on improving WTP, increasing the WTP of consumers by 31.65%. WTP for functional eggs increased similarly in response to NI and MSQ information. However, adding NI to HBI did not significantly increase the value of functional eggs, especially when the information was presented to the interviewees in the form of short videos. This research broadens the present knowledge and application of an information communication strategy by suggesting that the combination of information content, carriers, source influence consumer preference and WTP for nutritionally enhanced eggs. The results have implications for the communication practices of food enterprises to optimize their marketing strategies and improve product innovation to add more value to the functional food.

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Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels

Cited by 7 publications

References 157 publications

The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences

The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences

Counteracting noncommunicable diseases with front-of-pack nutritional labels' informativeness: an inquiry into the effects on food acceptance and portions selection

Does Supplementary Information Add Value to Functional Food? Evidence from a Choice Experiment in China

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