The Impact of Emotional Appeals in Fair Trade Apparel Advertisements - The Interaction Effect of Advertising Channel and the Mediation Effect of PCE -

Lee, Joeun; Lee, Yuri

doi:10.7233/jksc.2016.66.5.049

Cited by 2 publications

(2 citation statements)

References 46 publications

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“…PCE is a significant factor that impacts each stage of the buying decision-making procedure (e.g., Roberts, 1996; Straughan and Roberts, 1999) and thus it is increasingly considered as an antecedent within many studies. Some studies have considered it as a moderator informing purchase intention (Han et al, 2009), while others have found it significant as a mediator (Lee and Lee, 2016; Sharma and Sharma, 2017) and therefore, we also hypothesize that PCE acts as a mediator between values, eco-behaviour, trust and intention to stay in a green hotel.…”

Section: Hypothesis Developmentmentioning

confidence: 81%

Marketing for sustainability: Travellers’ intentions to stay in green hotels

D’Souza

Apaolaza²,

Hartmann

et al. 2020

Journal of Vacation Marketing

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The study proposes a conceptual model to investigate the relationship between values, perceived trust, voluntary reduction tourist eco-behaviours, PCE, and the intention for staying in green hotels. A survey on 266 respondents and statistical measures using SEM was used to analyse the data. The study examines whether PCE has a mediating relationship between values, eco-behaviour, trust, and intention to stay in green hotels, as well as a direct relationship. Furthermore, it also examines whether both voluntary reduction travel behaviour (which we call eco-behaviour) and perceived trust (i.e. trust) in green hotels act as mediator between values and intention to stay at green hotels. The findings are anticipated to shed some light on how Values, Eco-behaviours, PCE and Trusts are related, and together, these two objectives offer important insights for marketing practitioners.

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Section: Hypothesis Developmentmentioning

confidence: 81%

Marketing for sustainability: Travellers’ intentions to stay in green hotels

D’Souza

Apaolaza²,

Hartmann

et al. 2020

Journal of Vacation Marketing

View full text Add to dashboard Cite

show abstract

“…The direct reception is relatively objective, in which the information for consumer behavioral decision is only based on the practical characteristics of the products and personal subjective emotional perception, and consumers will only empathize with the product itself. The indirect reception refers to consumers’ sharing of information through other people’s re-creation of product advertising content ( Lee and Lee, 2016 ), and forming their own unique opinions through empathizing or value judgment. Therefore, the information source of consumer behavioral decision in the advertising design and promotion is mainly the practicality and cultural value of classical furniture products.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy

Cai

2022

Front. Psychol.

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The correlation between empathy and customer responses may be a key to solve the problem of classical furniture advertising design. To explore the relationship between empathy and consumer purchasing response, this study proposes a model of dual path mechanism of empathy influencing consumer purchase intentions in classical furniture through advertising design related to furniture brand Tanjuyuan. The results not only prove the hypotheses, but also indicate that: (1) cultural empathy and empathy fusion have a more significant impact on consumers’ purchase intention than practical empathy; (2) cultural empathy plays a dominant role in influencing consumers’ purchase intention; (3) empathy fusion is a key mediator between cultural empathy and practical empathy in influencing consumers’ purchase intention. These findings provide issues for subsequent research from various perspectives, such as enhancing the practical perceptions of consumers of classical furniture products, cultural value perceptions, and the interdisciplinary application of empathy.

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The Impact of Emotional Appeals in Fair Trade Apparel Advertisements - The Interaction Effect of Advertising Channel and the Mediation Effect of PCE -

Cited by 2 publications

References 46 publications

Marketing for sustainability: Travellers’ intentions to stay in green hotels

Marketing for sustainability: Travellers’ intentions to stay in green hotels

Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy

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