The COVID-19 pandemic has potentially a serious impact on many people's mental well-being. This study analyses the influence of the perceived threat of COVID-19 on subjective mental well-being with an online survey (n = 711). Findings confirmed the hypothesized model that provides a process explanation for this effect through the mediating influence of the activation of future anxiety. In addition, results confirmed that this influence via future anxiety is moderated by resilience, a personality trait that enables individuals to cope better with stressful or traumatic events. Individuals with higher levels of resilience compared to those with lower levels registered a lower impact of perceived Covid threat on future anxiety and, in turn, on subjective well-being. This study contributes theoretically to a better understanding of the factors that determine the impact of traumatic events such as a pandemic on people's mental health. The implications of this study indicate interventions that may be carried out to minimize the pandemic's negative psychological consequences.
Although numerous previous studies have investigated consumer demographics and psychographics as determinants of counterfeit purchases, their findings are diverse and fragmented. In conceptually referring to the brand signals that help consumers build their identities, the present meta-analysis synthesizes the influence of consumer demographics and psychographics on attitudes, intentions, and behaviors with regard to branded counterfeit luxury products. It empirically summarizes 610 effect sizes from 98 independent studies and shows that whereas demographics have little impact, some psychographics greatly influence counterfeit purchases, with these influences differing between developed and developing countries. In the former, risk propensity and reduced integrity are stronger determinants of counterfeit purchases and are related to brand signals that refer to identities that consumers attempt to avoid. In developing countries, consumers are more influenced by psychographics, such as status seeking, which are related to positive brand signals for consumer identities. The findings lead to a profile of consumers of counterfeit luxury items that provides guidance for future research and for improved consumer targeting with regard to international anticounterfeiting measures.
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