Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior?

Hartmann, Patrick; Eisend, Martin; Apaolaza, Vanessa; D’Souza, Clare

doi:10.1016/j.jenvp.2017.05.006

Cited by 142 publications

(131 citation statements)

References 54 publications

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“…Some researchers have questioned the existence of “true” altruism, that is, behavior motivated by authentically selfless motives (Griskevicius et al, ), whereas others have argued that individuals experience psychological benefits from prosocial behavior. For example, Hartmann, Eisend, Apaolaza, and D'Souza () found that these psychological benefits are a stronger predictor of proenvironmental behavior than altruism.…”

Section: Discussionmentioning

confidence: 99%

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Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption

Johnson

Chattaraman

2018

J of Consumer Behaviour

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Social responsibility has rapidly gained popularity among consumers specifically among millennials born 1980 to 2000. Millennials are characterized by their willingness to get involved with social and political initiatives. Motivations for social responsibility are not completely unselfish in that individuals receive personal gain when providing support for others. This research proposes that socially responsible (SR) consumption has both social signaling and self‐signaling abilities. The scales for measuring millennial's social signaling and self‐signaling for SR consumption were developed to reflect the evolving nature of both social responsibility and the millennial generation. In‐depth interviews (n = 12) were used to generate scale items and an exploratory factor analysis was used to assess the dimensionality of the scales. Results were subjected to a confirmatory factor analysis that examined convergent and discriminant validity. Nomological validity testing was also performed. The social signaling for SR consumption scale was a one‐dimensional factor structure whereas the self‐signaling for SR consumption scale had two factors. These scales provide a tool for marketers and researchers to develop relevant SR initiatives aimed at millennials.

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Section: Discussionmentioning

confidence: 99%

“…For example, Hartmann, Eisend, Apaolaza, and D'Souza (2017) found that these psychological benefits are a stronger predictor of proenvironmental behavior than altruism.…”

Section: Discussionmentioning

confidence: 99%

Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption

Johnson

Chattaraman

2018

J of Consumer Behaviour

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“…The level of participation effort refers to the degree of effort required to participate in the campaign, which we measured using three items (Cronbach's α = 0.930) adopted from Xia et al [44]. We measured warm glow feeling with five items (Cronbach's α = 0.942) based on Apaolaza and D'Souza [48] and Västfjäll, Slovic, and Mayorga [49]. We measured perceived costs with two items (Cronbach's α = 0.922) based on Bridger and Wood [50].…”

Section: Methodsmentioning

confidence: 99%

The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs

Ahn

Lee

2019

Sustainability

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Consumer participation typically reduces consumer skepticism and leads to a positive response to corporate social responsibility (CSR) activities. Although many companies are encouraging consumers to participate in CSR activities, there is still insufficient research on the effectiveness of this strategy. That is, prior studies do not provide guidelines on the effectiveness of requiring consumers to participate in CSR activities. We examine the impact of the required participation effort on CSR participation intention, focusing on the differences in consumers' perception of a warm glow feeling and costs according to their construal level. For this study, 107 participants were recruited using Amazon Mechanical Turk. We tested hypotheses using a 2 (CSR participation effort) × 2 (construal level) between-subject analysis of variance (ANOVA), planned contrast analysis, and mediation analysis. The results indicate that for consumers with high construal levels who perceive participation efforts as warm glow, participation efforts have a positive impact on CSR participation intention. However, for those with low construal levels who perceive participation efforts as costs, high required efforts have a negative impact on their participation intention. Finally, we discuss the implications of these results, discuss the limitations, and suggest future research directions.

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“…In doing so, it can be viewed as a further way, beside beside the mainstream economic approaches (stated and revealed preferences), which are based on a purely anthropocentric perspective. Overall, studies indicate that PEB impacts positively on the intention to engage in future PEB (Hartmann et al, 2017) and that PEB is associated with higher subjective well-being (e.g., Villacorta et al, 2003;Brown and Kasser, 2005;Jacob et al, 2009;Welsch and Kühling, 2010;Suárez-Varela et al, 2016;Kaida and Kaida, 2016;Binder and Blankenberg, 2016;Schmitt et al, 2018).…”

Section: Contextual Factorsmentioning

confidence: 99%

On the Determinants of Pro-Environmental Behavior: A Literature Review and Guide for the Empirical Economist

Blankenberg

Alhusen

2019

SSRN Journal

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This paper provides a systematic review of current economic and psychological studies on the determinants of PEB published up to 2017. Our normative understanding and study of PEB can benefit from an integral review of these research traditions. Consequently, we identify various determinants of PEB that can be classified into four major types: • Socio-demographic factors (personal capabilities) • Attitudinal (psychological) factors • Habits • Contextual factors (individual, social and institutional) Our paper shows that to understand the complex workings of PEB, it is no longer viable to study its determinants individually, but researchers must rather consider an interplay of these factors. In addition to the introduction of this intersectional approach, we show that measuring PEB in an adequate way requires the consideration of more than one or two distinct behaviors (multiple items) as the impact of the determinants differs depending on the analyzed behavior. PEB itself can also be distinguished into types of PEB (private vs public sphere behaviors, environmental activism). Additionally, our review gives an overview of the typical methodological approaches and systematizes the questions used to measure PEB. By combining results from economics and psychology, this work offers a starting point for a more intersectional and interdisciplinary understanding of PEB, and a guide for further empirical investigations.

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Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior?

Cited by 142 publications

References 54 publications

Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption

Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption

The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs

On the Determinants of Pro-Environmental Behavior: A Literature Review and Guide for the Empirical Economist

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