The impact of different kinds of knowledge for the internationalization process of Born Globals in the biotech business

Nordman, Emilia Rovira; Melén, Sara

doi:10.1016/j.jwb.2007.11.014

Cited by 151 publications

(132 citation statements)

References 31 publications

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“…Tomando como referencia ciertas corrientes teóricas que defienden la importancia de la gestión del conocimiento (Knight y Cavusgil 2004;Zhou 2007;Jantunen et al 2008;Nordman y Melen 2008;Monferrer et al 2013;Ayadi-Frikha 2014), así como de los procesos relacionales relacionados con las redes empresariales (Johanson y Vahlne 2003Sharma y Blomstermo 2003;Coviello 2006;Child y Hsieh 2014;Lofgren 2014;Masango y Marinova 2014), este trabajo analiza la influencia de la orientación al mercado de la red en la que participan las NEI's sobre sus resultados internacionales.…”

Section: Discussionunclassified

“…A este respecto, diversos trabajos otorgan al conocimiento un papel fundamental en la trayectoria internacional de las nuevas empresas en tanto en cuanto constituye una variable clave para la búsqueda proactiva de oportunidades en los mercados foráneos (Knight y Cavusgil 2004;Zhou 2007;Nordman y Melen 2008;Monferrer et al 2013;Ayadi-Frikha 2014;Child y Hsieh 2014). Así, McNaugthon (2003) demuestra que las empresas preocupadas por el conocimiento de los mercados internacionales tienen una visión más completa de los mismos y cuentan con mayores posibilidades de aprovechar de forma anticipada las oportunidades que en ellos se presentan.…”

Section: Introductionunclassified

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The new ventures’ international result. A relational view associated to network market orientation

Monferrer¹,

Guillén²

2016

cuadernosgestion

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This paper delves into the study of the factors that influence the international competitive position of international new ventures, and consequently, their international performance. By combining international entrepreneurship and marketing disciplines, this work attempts to emphasise the importance of relational knowledge by the influence of network market orientation on the international results obtained by these firms through the mediating effect of competitive advantages. The approach was used to test our hypotheses. The results obtained, using structural equations models and multi-sample analysis, confirm that network market orientation is a determining factor for new ventures to achieve superior international results. This influence is observed indirectly with the mediating effect on the differentiation- and cost-based competitive advantages developed by these firms. This study extends previous international entrepreneurship research, including insights from the marketing discipline on antecedents of international new ventures’ competitiveness and success in foreign markets. In addition, the results obtained encourage entrepreneurs in the international context to consider the explicit value of other factors different from experiential knowledge, which the company acquired gradually with increasing its experience in the foreign market, to realize the potential value of relational knowledge associated to network market orientation as an antecedent for the achievement of competitive advantages in the international market.

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Section: Discussionunclassified

Section: Introductionunclassified

The new ventures’ international result. A relational view associated to network market orientation

Monferrer¹,

Guillén²

2016

cuadernosgestion

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“…The sample cases consist of two university and three technology-based spin-off firms. Nordman and Melén (2008) explained that university spin-offs are established by academic researchers who develop an innovative product from their work in a lab while Dahlstrand (1997) maintained that technology-based spin-off firms' initial service idea originate from the previous employment of the founders. Notwithstanding their origins, this study defines the selected companies as born globals consistent with the views of Oviatt and McDougall (2005a) who expressed that university and technology-based spin-offs often become born globals.…”

Section: Introductionmentioning

confidence: 99%

The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises: the case of UK companies

Simba

Ndlovu

2014

Journal of Small Business & Entrepreneurship

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Born global bio-enterprises are a unique "breed" of relatively small biotechnology enterprises operating in multiple countries. The companies are nimble and seemingly wellprepared for challenges that ephemeral markets such as the internationalised biotechnology sector brings. The international marketing management challenges they encounter appear to stimulate their entrepreneurial marketing and commercialisation instincts. Surprisingly, there is a dearth of studies that examine their entrepreneurial predispositions. As such, this study is an attempt to explain their entrepreneurial tendencies by investigating the marketing and commercialisation strategies adopted by born global bio-enterprises in the UK's biotechnology industry. The study assumes a multi-case approach examining five archetypical born global bio-enterprises currently active in the UK. It contributes to the international entrepreneurship and marketing management literature. Specifically, it provides international business managers with new knowledge about various marketing manoeuvres they can apply in international networks for their marketing mileage. In doing so, the study proposes a theoretical framework mapping out entrepreneurial marketing and commercialisation arrangements in internationalised biotechnology markets. Its findings are useful to various stakeholders including: policy makers, managers of technology-based companies and business management researchers.

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“…Different studies assign a key role to market knowledge in the international progress made by new ventures in that it constitutes a key variable for proactively seeking international opportunities (Acedo and Jones, 2007;Autio, Sapienza and Almeida, 2000;Brennan and Garvey, 2009;Casillas et al, 2009;Gassman and Keupp, 2007;Jantunen et al, 2008;Knight and Cavusgil, 2004;Liao, Chang and Wu, 2010;Liao et al, 2011;Nordman and Melen, 2008;Perks and Hughes, 2008;Sapienza et al, 2006;Weerawardena et al, 2007;Zhou, 2007). In fact, market knowledge has been considered one of the main impediments that small businesses have to overcome in their internationalisation process (Johanson and Vahlne, 1977;Loane and Bell, 2006).…”

Section: Introductionmentioning

confidence: 99%

Effects of network market orientation on new ventures' international performance

Monferrer

Blesa

Ripollés

et al. 2013

IJBE

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By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation on the international results obtained by these firms. The results obtained in the comparison with the proposed structural equations model confirm that network market orientation is a determining factor for firms to achieve better international results. This influence is observed both directly and indirectly with the mediating effect on the differentiation-and cost-based competitive advantages developed by INVs.

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The impact of different kinds of knowledge for the internationalization process of Born Globals in the biotech business

Cited by 151 publications

References 31 publications

The new ventures’ international result. A relational view associated to network market orientation

The new ventures’ international result. A relational view associated to network market orientation

The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises: the case of UK companies

Effects of network market orientation on new ventures' international performance

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