Effects of network market orientation on new ventures' international performance

Monferrer, Diego; Blesa, Andreu; Ripollés, María Soledad Arnau; Boluda, Inés Küster; Vilà, Natàlia

doi:10.1504/ijbe.2013.050633

Cited by 6 publications

(10 citation statements)

References 117 publications

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“…Hypothesis H1: Market orientation has a direct positive effect on innovation performance of SMEs, was therefore accepted. This implies that when SMEs become market-orientedby being customer-oriented (focusing on the needs and wants of customers), understanding its competitors, and having effective coordination within the various functions of the firm -, they have more chance of enhancing their innovation performance (Monferrer et al, 2013).…”

Section: Resultsmentioning

confidence: 99%

“…The literature generally agrees that a market-oriented company positively impacts overall success (Atuahene-Gima, 1995;Baker & Sinkula, 2005;Laforet, 2009) and innovation (Jimenez-Jimenez et al, 2008). This is most likely because they can meet the expectations of their customers while also absorbing new knowledge, which can be used to inspire innovation (Monferrer et al, 2013;Jaworski & Kohli, 1993). Verhees and Muelenberg (2004) found that highly innovative businesses exhibit constraints that inhibit product innovation, whereas lees innovative businesses contribute to its creation.…”

Section: Market Orientation and Innovation Performancementioning

confidence: 99%

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Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

2021

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The study was founded on three main objectives. The study looked at the direct relationship between market orientation and the innovation performance of SMEs. It also assessed how absorptive capacity mediated the direct relationship between market orientation and the innovation performance of SMEs. Lastly, the study assessed the moderating role of openness on the effect of market orientation and absorptive capacity of SMEs. Results were founded on 418 Ghanaian SMEs. The reliability and validity analyses were conducted before the actual path estimations Structural Equation Modelling in Amos (v.23). This study concluded that marketing orientation had a significant positive relationship with the innovation performance of SMEs, and the relationship between market orientation and SMEs’ innovation performance was partially mediated by the effect of the absorptive capacity of SMEs. The relationship between market orientation and innovation performance of SMEs could thus be direct or mediated through absorptive capacity. Finally, the study concluded that the effect of market orientation on absorptive capacity was moderated by openness. Market-oriented SMEs with an innovation openness strategy can achieve higher absorptive capacity. It was recommended that SMEs seeking to achieve innovation performance must invest in understanding the market in which they operate. This includes understanding the customers and competitors. The various units in the organization must also integrate to enhance the smooth sharing of innovation knowledge. Organizational performance measures such as innovation are very critical for the survival of firms in this age of COVID-19 pandemic when even giant firms are running into losses and folding up.

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Section: Resultsmentioning

confidence: 99%

Section: Market Orientation and Innovation Performancementioning

confidence: 99%

Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

2021

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“…In this respect, this study covers the mutually complementary nature of both factors in a single construct known as network market orientation (NMO). Thus, although previous studies have emphasised the importance of MO in the context of relationships between firms, they have not analysed it as an inter-business phenomenon in itself, but rather as the sum of the market orientations of the various individual firms [22,37,39,40]. The present work analyses the role of NMO differently, understanding it as an orientation established jointly by the different members making up the network.…”

Section: Introductionmentioning

confidence: 94%

Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness

Monferrer¹,

Guillén²

2017

Knowledge Management Strategies and Applications

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This chapter studies the influence of network market orientation (NMO) on Spanish Born Globals' (BGs) competitiveness. The study analyses the contribution of a specific knowledge-based dynamic capability, namely absorptive capability, as a key mediator variable between NMO and competitiveness, finally influencing the international performance achieved by this particular type of firm. Results from testing the structural equation model proposed confirm that NMO facilitates the development of an absorptive capability in BGs and that this capability, in turn, influences the firms' capacity to exploit the new relational knowledge, thus improving their competitiveness and international performance.

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“…Some researchers have argued that the network embeddedness (the strength of network ties) is a determining factor for internalization of firms seeking a cooperation network with international partners [13,51]. For instance, Monferrer [5] found empirical support for the effects of a network on international performance or sustainable competiveness by examining new international ventures, thus discovering the direct and indirect mediating effect of a network on differentiation-and cost-based competitive advantage-and confirming that a network is an important factor in improving international performance. In a study of 155 Czech SMEs, Musteen [52] found that an international network plays an important role in accelerating internationalization and improving international performance.…”

Section: International Network Embeddedness and International Performancementioning

confidence: 99%

“…Essentially, SMEs have turned to international markets to overcome the difficulty of maintaining and expanding their domestic market share [4]. These companies especially seek niche strategies, and their success might depend on their ability to enter international markets [5]. SMEs use networks to cope with their inherent limitations, such as lack of resources [6][7][8][9].…”

Section: Introductionmentioning

confidence: 99%

The Role of Networks in Improving International Performance and Competitiveness: Perspective View of Open Innovation

2020

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With perspective view of open innovation, this study examines how international networks form and evolve and the empirical relationships among antecedents of international network embeddedness, international performance, and sustainable competitiveness. Data from 356 small and medium-sized exporters (SMEs) in manufacturing or technology industries in South Korea are analyzed by structural equation modeling. It assumes that international network embeddedness plays a mediating role in the relationship between internationalization and related variables. This analysis indicates that information management and proximity significantly affect international performance, while cultural differences do not, and that international network embeddedness mediates relationships between information management and international performance, and proximity and international performance. The results imply that greater international network embeddedness increases SMEs’ international performance—information management and proximity play a pivotal role in embedding international networks and improving international performance. SMEs must establish and intensify international networks to improve international performance and seek to overcome limitations by developing international networks with the goal of entering international markets. Nevertheless, there is relatively little research on international network formation and embeddedness, especially for SMEs. This study determines network formation principles, determinants of international networks, and roles of international network embeddedness in relationships between the determinants and international performance. Notably, this study verifies a comprehensive model of international networks.

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Effects of network market orientation on new ventures' international performance

Cited by 6 publications

References 117 publications

Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness

The Role of Networks in Improving International Performance and Competitiveness: Perspective View of Open Innovation

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