The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

Spurring SMEs’ performance through business intelligence, organizational and network learning, customer value anticipation, and innovation - Empirical evidence of the creative economy sector in East Java, Indonesia

“…Business intelligence has been proven to be strong in improving firm performance [ 26 , 27 , 31 , 55 ]; higher business intelligence will significantly impact SMEs’ performance. However, these findings are refuted by empirical evidence showing the inability of business intelligence to affect firm performance directly [ 31 ].…”

“…However, these findings are refuted by empirical evidence showing the inability of business intelligence to affect firm performance directly [ 31 ]. Business intelligence does affect financial performance positively [ 25 , 31 ], but not marketing performance [ 50 , 55 ].…”

“…Several studies have examined the effect of business intelligence on innovation performance. Some papers found a positive and significant effect of business intelligence on firm performance [ 25 , 26 , 28 ], including other studies focusing on organizational performance [ 27 ], while other studies are on the contrary [ 31 , 55 ]. In addition, some scholars have tried to prove the mediating role of network learning and innovation variables on the influence of business intelligence on firm performance [ 26 , 31 ].…”

“…Empirical gaps also occur in the direct relationship between the four variables, such as the insignificant effect of business intelligence on network learning [ 26 ] and its significance in other studies [ 55 ]. Network learning was also not found to have a significant effect on innovation [ 26 ], while some other works have proven that network learning can significantly increase innovation [ 31 ].…”

Business intelligence model empowering SMEs to make better decisions and enhance their competitive advantage

“…BI may be seen as a barrier that protects enterprises as well as a collection of tools and best practices that enable senior executives to access and analyze corporate data and transform it into information that can be used to make rapid choices. The display of the results was done with the help of Biblioshiny and VOSviewer’s bibliometric tools [ 1 , 2 ]. In short, BI may be defined as the process that helps to highlight the most pertinent information from a vast amount of data.…”