Business intelligence model empowering SMEs to make better decisions and enhance their competitive advantage

Abstract

Small and medium-sized businesses (SMEs) typically steer clear of implementing business intelligence (BI) systems because they feel that this sort of modeling is complicated and costly. But the market for business intelligence (BI) has evolved quickly. New opportunities like cloud computing have greatly lowered prices and eventually made it possible to design integrated solutions that are only intended for SMEs. In addition to highlighting the research trends in the sector under investigation, this paper explores the function of business intelligence in enhancing the decision-making process and competitive advantage of SMEs. The research subject has been approached using bibliometric analysis using the R package. The display of the results was done with the aid of Biblioshiny and VOSviewer's bibliometric tools. The study highlighted that SMEs have started integrating Business Intelligence systems. However, a new business model that will combine business analytics and will ensure to SMEs that emerging technologies will not affect them negatively is crucial. Thus, this research proposes the development of a new business model that will be based on Business Intelligence and Technology–organization–environment framework (TOE) framework, which helps SMEs to feel safe with emerging technologies.

Business intelligence tools in finance: A review of trends in the USA and Africa

“…The impact of BI on organizational agility has been investigated, with competitive intelligence found to have an indirect influence on organizational agility through strategic flexibility, which acts as a mediating variable (Atkinson et al, 2020). Furthermore, the adoption of BI is crucial for SMEs to enhance their competitive advantage and improve their decisionmaking processes (Ragazou et al, 2023). Additionally, BI has been identified as a significant factor in social media marketing, where it is used to mine competitive intelligence and gain market insights by analyzing public social media data (Kim et al, 2016).…”

Identification and Ranking of Business Intelligence Components Using the Fuzzy TOPSIS Technique

“…This proactive approach is essential as technological advancements, especially in the information technology sector, have become one of the most crucial aspects of the technology and business domain today. Such transformations enable organizations to distinctly feel change and transformation, thereby enhancing their performance (Hilbert, 2020;Ragazou et al, 2023).…”