The Impact of Augmented Reality (AR) Technology on Tourist Satisfaction

Genç, Ruhet

doi:10.1007/978-3-319-64027-3_8

Cited by 14 publications

(17 citation statements)

References 17 publications

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“…Fourth, satisfaction plays a significant role in understanding consumer behavior in different service aspects. The study results show that consumers are satisfied with AR services for buying cosmetics, which is in line with previous studies (Genç, 2018;Wu and Li, 2017). Finally, the conceptual framework contains AI-context-specific variables, PENJ, PCC and PINTY, positively influencing end-user satisfaction and continuous intention.…”

Section: Theoretical Contributionsupporting

confidence: 89%

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Butt

Ahmad

Muzaffar

et al. 2021

JSM

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Purpose Consumers today actively participate in online purchasing experiences. As a result, it is critical to comprehend the behavioral aspects of novel technology usage, such as augmented reality (AR). AR apps enable beauty companies to create and design more immersive experience services. This study aims to highlight consumers’ perspectives on their continued desire to use AR app services. Design/methodology/approach A comparative study between China and South Korea was conducted with sample sizes of 458 and 315, respectively. Smart PLS was used for analysis. Findings The findings suggest that AR apps influence innovative consumers in China and South Korea to be satisfied with and continue to use such services. Previous research on technology acceptance model, information system success, AR and artificial intelligence (AI)-context-specific variables supported the findings. Practical implications This study contributes to the development of AR apps for beauty brands, as such technology revolutionizes how beauty brands work and grow. As a result, AR apps can pave the way for brands to provide an immersive experience to their customers. Originality/value The current study contributes to AR and AI drivers in the context of beauty brands by using novel technologies such as AR. AR integration with AI-context-specific variables indicates that consumers in China and South Korea are innovative and accept such technologies when purchasing beauty products online.

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Section: Theoretical Contributionsupporting

confidence: 89%

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Butt

Ahmad

Muzaffar

et al. 2021

JSM

View full text Add to dashboard Cite

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“…The number of studies that evaluated the AR potential is increasing in various fields, which include tourism [4][5][6][16][17][18][19][20], healthcare [21], and industry [22], so more attention has been given recently to developing personalized AR systems. The research related to the personalized AR tourist system is addressed in three parts in this section, which are the AR tourism systems, personalization based on demographic information, and big data in AR systems.…”

Section: Literature Reviewmentioning

confidence: 99%

Personalized Augmented Reality Based Tourism System: Big Data and User Demographic Contexts

et al. 2021

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A lack of required data resources is one of the challenges of accepting the Augmented Reality (AR) to provide the right services to the users, whereas the amount of spatial information produced by people is increasing daily. This research aims to design a personalized AR that is based on a tourist system that retrieves the big data according to the users’ demographic contexts in order to enrich the AR data source in tourism. This research is conducted in two main steps. First, the type of the tourist attraction where the users interest is predicted according to the user demographic contexts, which include age, gender, and education level, by using a machine learning method. Second, the correct data for the user are extracted from the big data by considering time, distance, popularity, and the neighborhood of the tourist places, by using the VIKOR and SWAR decision making methods. By about 6%, the results show better performance of the decision tree by predicting the type of tourist attraction, when compared to the SVM method. In addition, the results of the user study of the system show the overall satisfaction of the participants in terms of the ease-of-use, which is about 55%, and in terms of the systems usefulness, about 56%.

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“…Studying and determining the degree of satisfaction with tourist services provided is one of the most important principles upon which successful tourism marketing is based (So & Kim, 2013;Jung et al, 2016;Dieck & Jung, 2017). Visitor satisfaction is an important approach that many destinations take as a slogan to attract visitors and ensure their loyalty (Genç, 2018;Trunfio et al, 2018;Serravalle et al, 2019;Shin & Jeong, 2021). Therefore, Tourism destinations are currently seeking to provide technology-based value added services that improve the tourism experience and satisfy their visitors through depending on augmented, virtual, and mixed reality (Trunfio et al, 2018;Wakefield et al, 2019;Tsai, 2020;Trunfio et al, 2022).…”

Section: Augmented Reality and Visitor Satisfactionmentioning

confidence: 99%

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

Orabi

2020

مجلة کلیة السیاحة والفنادق. جامعة المنصورة

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Recent advances in information technology (IT) have allowed visitors to more completely explore and admire cultural heritage sites, overcoming time, distance, and language barriers through emerging technologies like holography, augmented reality (AR), and virtual reality the selected sample that amounted to 314 participants in many different tourist attractions in Egypt (Baron Empain, Pompay Pillar, Pyramids of Giza, and Qaithbay Citadel). The data has been analyzed using Smart PLS version 3.0 in order to test 14 hypotheses. Results show that visual appeal, escapism, and enjoyment have significant positive effects on the immersive experience and visitor satisfaction, ultimately increasing the destination visit intention. By contrast, entertainment does not exhibit a substantial influence on an immersive experience, visitor satisfaction, and destination visit intention. These results provide important implications for augmented reality implementations at cultural heritage sites in Egypt.

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The Impact of Augmented Reality (AR) Technology on Tourist Satisfaction

Cited by 14 publications

References 17 publications

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Personalized Augmented Reality Based Tourism System: Big Data and User Demographic Contexts

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

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