The hotel of tomorrow

Abstract

Reports from the UN World Tourism Organization, the World Travel and Tourism Council, the European Travel Commission, Amadeus, and other similar organizations are all unanimous, the future of tourism and hospitality is prosperous. Tourism destinations and hotels have suffered paradigmatic shifts from Fordist to post-Fordist and then to neo-Fordist modes of production and consumption. The current century is bringing us new neo-Fordist forms of hotel businesses, and due to the industry’s steady growth, more and more companies are required to develop new perspectives in order to stay relevant and to gain competitive advantage in the various fragmented markets. In an era of impermanency and fluidity, destinations and their businesses are forced to be dynamic and innovative. Considering the current and unforeseen developments in technology, consumption, management and operations, the hotel of tomorrow will not be incrementally but radically different from today. In this context, this article focuses on describing, interpreting and anticipating the changes the hotel industry is expected to face in the coming years. The study uses service design approach and various data collection instruments such as e-Delphi and Lego® Serious Play® to depict how the hotel of the future will be. Involving current and future hospitality and tourism professionals, this study synthesizes three possible scenarios, thus portraying a foresight into the hotel of the future.

Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis

“…Dynamic thinking, e.g. design thinking, is essential to create values for customers in order to guarantee their sustainable adaptation of the enterprise's value proposition with customer's needs and demands (Tuominen and Ascenção, 2016). TOWS Matrix Referring to the IFAS and EFAS tables, the author then created designs while also devised a formulation for strategic direction by applying the TOWS Matrix developed by Weihrich (Wheelen andHunger, 2004 in Solihin, 2012).…”

Smart hospitality: Taiwan hotel stakeholder perspectives

“…International chain hotels adopt cutting-edge technologies to create a high-tech image (Siguaw et al, 2000). Hotel managers expect technologies to reduce man power and time spent on operations (Buhalis and Law, 2008) and enhance service quality (Tuominen and Ascençã o, 2016). Hotel guests expect faster and effective information search for best hotel to stay with the best room rate (Xiang and Gretzel, 2010), and their stay experience can be enhanced by cutting-edge in-room technologies (Š eri c and Gil-Saura, 2012).…”

A critical consideration of LEGO®SERIOUS PLAY®methodology for tourism studies

“…Similarly, within the community studies sector, Fletcher, Greenhill, Griffiths, Holmes, and McLean (2016) illustrated how they used LEGO® SERIOUS PLAY® to allow the voices of community members and stakeholders in the town planning process. A recent hospitality study used LEGO® SERIOUS PLAY® as a data collection tool to anticipate future changes in the hotel industry (Tuominen & Ascenção, 2016). In tourism research, LEGO® SERIOUS PLAY® methodology is advocated for its ability to create tourism realities (Wengel, McIntosh, & Cockburn-Wootten, 2016 To illustrate both the methodological processes and provide a critical evaluation of LEGO® SERIOUS PLAY® for tourism studies, we draw on a case study that investigated farm tourism research, with a particular focus on the WWOOF programme 2 in New Zealand.…”