The halal fashion trends for hijabi community: Ideology and consumption

Abstract

The research is based on a large enough market potential for the development of the halal fashion industry in Indonesia. The hijab fashion trend is a production target that continues to develop with various technologies and innovations, which encourage the consumption of community groups to use hijab fashion to continue to increase. The study was conducted to determine the purpose of the hijab community in using halal hijab fashion as part of their identity in demonstrating the existence of the hijab group through the ideological and consumption approaches. Qualitative analysis is carried out to determine the ideological emphasis and consumption of the hijab community through open interviews to obtain a clear picture of the social situation. The results show that religious beliefs are the main basis in encouraging the use of hijab and necessity factors.

RFID Technology to Improve Integrity of Halal Fashion Supply Chain Management: A Systematic Literature Review

“…This shows that Indonesia's halal fashion products have great potential as a commodity to enter the international market and make Indonesia the center of the global halal industry. This is in line with the target set by the government to make Indonesia the center of halal fashion in the world [6].…”

“…To decide the validity of fashion products, the raw materials used need to be halal, the manufacturing and storage procedure isn't combined with unclean materials, and the distribution method needs to comply with the welfare of the people and the precept of justice. The stages from upstream to downstream of the production process of goodwill assure consumers that the reliability of fashion products is under certification standards in Indonesia regulated by Islamic certification [6].…”

“…Halal is no longer just a necessity for Muslims but has become a global trend, with leading fashion and cosmetics brands having halal-certified products [17]. Some Muslim women also wear headscarves as an identity that is often known as the hijab (Arabic word means headscarves) community [6].…”

“…The halal industry is in need by the Indonesian citizens since most of the Indonesian population is Muslim. Halal is no longer barely essential for Muslims but has become a global trend [6]. As a result, it can be assumed that if the client is aware of halal practices in storage and handling as an assurance of clean, secure, and unpolluted goods, it can increase buy intentions for halal fashion.…”

Bibliometric Mapping of Halal Fashion Research Development With Scopus Index

“…This can be seen from the increasing number of new writers who publish research on Halal Fashion. An example is the paper written by Susilawati et al, (2021) with the title 'The halal fashion trends for hijabi community ideology and consumption. This study discusses the market potential that is quite large for the development of the halal fashion industry in Indonesia considering the goal of the hijab community in using halal hijab fashion as part of their identity in showing the existence of the hijab group through an ideological and consumption approach.…”