“…As Parker (1996) found with international business research as a whole, the transnational media management research analyzed in this project was grounded in a wide range of conceptual approaches. Historical (Donahue, 1987), psychological (West, 1993), and even geographic (Wells & Cooke, 1991) frameworks also were found, as were various other perspectives. Historical (Donahue, 1987), psychological (West, 1993), and even geographic (Wells & Cooke, 1991) frameworks also were found, as were various other perspectives.…”