Crossing Borders: Media Management Research in a Transnational Market Environment

Abstract

Transnational management issues are increasingly important in the media industry. This project examined research on the management strategies that media corporations employ as they move into overseas markets and the management issues that they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. It identifies questions that should be addressed in the future, if scholars are to better understand the behavior of global media corporations.

Implications of Foreign Ownership on Journalistic Quality in a Post-Communist Society:The Case of Finance

“…The Finance case merited study because it appeared to contradict commonly held assumptions concerning transnational media domination and ownership, highlighting a continuing need to study the particular as well as the general and to employ multiple research methods (Hollifield, 2001;March, Sproull & Tamuz, 1991;Stake, 1994;Yin, 1994).…”

“…A second critical stream addresses the implications of media ownership by large and transnational conglomerates under the loosely defined rubrics of media globalization and cultural imperialism (Demers, 1999;Downing, 1996;Hamelink, 1994;Herman & McChesney, 1997;Hollifield, 2001; International Press Institute [IPI], 2004;McPhail, 1987;Schiller, 1976;Thompson, 1997;Tomlinson, 1991) A chief concern identified in the media globalization literature is that increasing consolidation, globalization and deregulation of media conglomerates has been "preparing the way for the inexorable advance of a 'one-dimensional' capitalist culture" (Tomlinson, 1991, p. 120). The aforementioned research streams are situated largely within the context of theories of press roles and functions in society.…”

“…To the consternation of many media observers and scholars, the world is experiencing unprecedented growth of multi-or trans-national media conglomerates (Artz & Kamalipour, 2003;Hollifield, 2001;Marques de Melo, 1988;Roncagliolo, 1994;Schlesinger, 1995). In former Soviet bloc economies, "a lack of domestic capital has led to an influx of foreign capital" by Western European media corporations where investment has been judged to be potentially profitable (Schlesinger, 1995, p. 113).…”

Development of Transnational Media Management Research From 1974–2009: A Propositional Inventory

“…As a consequence, literature has expanded in the field in the last years and provides a variety of different research themes. Nearly 1 decade ago, Hollifield (2001) published the first review of transnational media management research covering the time period from 1974 until 2000. Although the author has had major contributions in systemizing literature in the field, two limitations characterize her inquiry.…”

Programming Strategies of U.S.-Originated Cable Networks in Asian Markets: Descriptive Study Based on the Product Standardization and Adaptation Theory

“…The challenge is, as Hollifield (2001) claimed, to develop models of organizational and managerial decision that are grounded in theory and can be applied to explain those of global television networks. In this regard, researchers on global media management issues have often sought their theoretical bases in the general strategic management discipline (e.g., Chan-Olmsted & Chang, 2003;Gershon, 2000).…”