The Formation of Consumer Brand Preferences

Bronnenberg, Bart J.; Dubé, Jean-Pierre

doi:10.1146/annurev-economics-110316-020949

Cited by 32 publications

(8 citation statements)

References 169 publications

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“…The shipper preferences for transport-path selection can be classified into inertia and non-inertia preferences [10,30]. The inertia preference refers to shippers' transport-path selection based on their habits, whose main influencing factor is brand effect [34][35][36]. The non-inertia preference refers to shippers' transport-path selection via the comparison of transportation plans, affected by transport time, freight rate, ship arrival time, risk, stability, etc.…”

Section: Shippers' Inertia and Non-inertia Preferencesmentioning

confidence: 99%

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Integrated Planning of Feeder Route Selection, Schedule Design, and Fleet Allocation with Multimodal Transport Path Selection Considered

Guo

Zheng

et al. 2023

JMSE

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In the shipping network optimization, the feeder liner companies not only need to decrease the operation cost by comprehensively optimizing the route, schedule, and fleet but also try to increase the operation income by attracting more shippers, with multimodal transport-path selection considered. Therefore, this paper proposes the integrated planning of feeder route selection, schedule design, and fleet allocation with shippers’ transport-path selection considered. We utilize the nested Logit model to analyze the shipper selection behavior for the multimodal transport path and then formulate a mixed-integer nonlinear programming model of integrated optimization for route, schedule, and fleet. To solve our nonlinear model, we propose a particle swarm optimization (PSO) framework embedded with CPLEX solver by combining the constraint relaxations and the linearization techniques with the heuristic rules. Based on the multimodal transport system in Northern China, computational experiments were conducted to verify the effectiveness of our model and algorithm. The sensitivity analyses of model parameters show that with the increase in ship rent, feeder liner companies should reduce the ship capacity or try to increase the number of port call. With the increase in fuel price, feeder liner companies should reduce the ship speed under the constraints of the arrival-time window and schedule interval. If shippers’ time utility coefficient is high, feeder liner companies should shorten the sailing time of ships by decreasing the number of port calls or shorten the at-port time of ships by increasing the service frequency. If the multimodal transport paths are cost-advantaged or if the waterway transport time has a small impact on multimodal transport time, feeder liner companies should weigh the increase in income and cost when using the measures of time saving. These management insights provide decision support for the operation practice of liner shipping network optimization.

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Section: Shippers' Inertia and Non-inertia Preferencesmentioning

confidence: 99%

“…Formula (35) calculates the maximum container volume of ships according to the full load limit. Formula (36) requires that the maximum container volume does not exceed the capacity of the feeder ship. Formula (37) calculates the total at-port time of the ships on each feeder route.…”

Section: Mathematical Modelmentioning

confidence: 99%

Integrated Planning of Feeder Route Selection, Schedule Design, and Fleet Allocation with Multimodal Transport Path Selection Considered

Guo

Zheng

et al. 2023

JMSE

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“…In addition, traditional products with regional character have a positive relationship with consumers and are increasingly preferred. More important, consumers are willing to pay higher prices for such products [8,14].…”

Section: Ecologicaliza�onmentioning

confidence: 99%

“…Some studies show that the supplier green innovation path provides significant benefits to the company's environmental performance and competitive advantage [8,33].…”

Section: Ecologicaliza�onmentioning

confidence: 99%

Factors Affecting Food Selection and New Trends In Consumer Food Behaviour

Saygı¹,

Shipman²

2021

EJEAS

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Which products people purchase and consume, how they make their decision is known as the consumers' food choice process. The specs and the features of the products on the package may have an impact on personal food preferences. Other personal factors that affect food choices can be habits or taste preferences. Factors that are even more effective in choosing food are culture and tradition, the way individuals are brought up or the traditional role of food in the family. Our food choices are influenced by a complex group of factors that vary from person to person but can also depend on the culture. It may also depend on our mood or other factors such as our appetite and being in a hurry. The purpose of this article is to identify and discuss the most important trends in consumers' nutritional behaviors that contribute to the development of marketing strategies for food companies. The article shows the theoretical aspects of new trends in consumer food behavior, the marketing strategies of food companies and the interaction between these two aspects.

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“…Considering the online product reviews, Li and Hitt [3] study the impact of consumer preferences on the long-term consumer purchase behavior and suggest that firms can benefit by adapting their strategies to take into account consumer behaviors. Bronnenberg and Dubé [4] delve into the formation of consumer brand preferences. Some scholars have further studied the impact of deeper brand preferences where brand preferences have been transformed into brand loyalty [5][6][7].…”

Section: Introductionmentioning

confidence: 99%

Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions

2020

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To develop more competitive strategies for different types of remanufacturing companies under the trade-in remanufacturing policy, this paper investigates the impact of the trade-in remanufacturing policy and consumer choice behavior on decisions of a traditional brand remanufacturer and a third-party brand remanufacturer by using a consumer utility model. The results suggest that the trade-in remanufacturing policy increases demand for the third-party brand, but does not increase demand for the traditional brand. Further, although trade-in remanufacturing policy increases both brand prices, it also increases consumer surplus and corporate profits. Neither the traditional brand remanufacturer nor the third-party brand remanufacturer can completely monopolize the remanufacturing market. In this situation, the traditional brand remanufacturer should strive to increase consumer loyalty, and the third-party brand remanufacturer should strive for consumer recognition of third-party remanufactured products.

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The Formation of Consumer Brand Preferences

Cited by 32 publications

References 169 publications

Integrated Planning of Feeder Route Selection, Schedule Design, and Fleet Allocation with Multimodal Transport Path Selection Considered

Integrated Planning of Feeder Route Selection, Schedule Design, and Fleet Allocation with Multimodal Transport Path Selection Considered

Factors Affecting Food Selection and New Trends In Consumer Food Behaviour

Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions

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