Factors Affecting Food Selection and New Trends In Consumer Food Behaviour

Abstract

Which products people purchase and consume, how they make their decision is known as the consumers' food choice process. The specs and the features of the products on the package may have an impact on personal food preferences. Other personal factors that affect food choices can be habits or taste preferences. Factors that are even more effective in choosing food are culture and tradition, the way individuals are brought up or the traditional role of food in the family. Our food choices are influenced by a complex group of factors that vary from person to person but can also depend on the culture. It may also depend on our mood or other factors such as our appetite and being in a hurry. The purpose of this article is to identify and discuss the most important trends in consumers' nutritional behaviors that contribute to the development of marketing strategies for food companies. The article shows the theoretical aspects of new trends in consumer food behavior, the marketing strategies of food companies and the interaction between these two aspects.

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