The flow of public funding to private actors in education

Rönnberg, Linda; Benerdal, Malin; Carlbaum, Sara; Holm, Ann-Sofie

doi:10.4324/9780429330025-11

Cited by 4 publications

(1 citation statement)

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“…Although Sweden is a relatively small country, with a population of approximately 10 million people, 1 its education market is vast. According to Rönnberg et al (2020), 25,000 companies operate within education in Sweden, with combined revenue of 45 billion SEK (approximately 4.3 billion EUR), including private delivery of formal education, as well as private providers of services and products offered to schools. Ideland et al (2021: 3) argued that this edupreneurial apparatus builds on business possibilities “made up by discourses of ‘school in crisis’ and policy reform.” Ideland et al (2021) showed how business ideas are translated from the crisis narrative creating a market where solutions are offered as products or services to schools, to “solve” various deficit-related problems.…”

Section: Introductionmentioning

confidence: 99%

Knowledge for sale: The construction of desired knowledge and identities in edu-marketing

Serder

2023

European Educational Research Journal

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The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such offers. Adopting a conceptualization of marketing as a “perpetual questioning machine,” the study deploys and develops a theoretical approach from marketing studies to a new context: edu-marketing. The study is guided by the assumption that marketing functions as projection screen for the products and services offered to schools, but, also as a social and cultural space where dreams and desires are performed and governed. As such, marketing to school is not exclusively about selling things; but about what to be or who to become. Besides the theoretical contribution, the study contributes with empirical knowledge about (1) what concerns and desires this marketing “questioning machine” mobilizes and circulates and (2) how objects for consumption are de/stabilized in the education market. Thereby, it demonstrates some of the intricate relations between the growing education market and the values that those who work in schools are invited to strive for. It is argued that consumption at the education market-place is a question of identity, and therefore of branding and possible success.

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Section: Introductionmentioning

confidence: 99%