Joy, pride, and shame: on working in the affective economy of edu-business

Ideland, Malin; Serder, Margareta

doi:10.1080/01425692.2023.2203846

Cited by 1 publication

(1 citation statement)

References 52 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This situation has prompted researchers to explore how edu-businesses have transformed policies and school life (Grubb & Lazerson, 2006;Ball & Youdell, 2008). Some studies have gone beyond the prevailing discourse, which portrays these commercial entities solely as contributors to substandard education, aiming to provide a more nuanced perspective of edu-businesses (Ideland & Serder, 2023). These studies aim to deepen our understanding of these transformations by delving into the edu-business sector, exploring how individual edubusiness companies attract and orient individuals to their offerings and services.…”

Section: Introductionmentioning

confidence: 99%

How does cultural strategy drive the global expansion of edu-business? The case of a Japanese company in private supplementary education

Asakura

2024

JICE

View full text Add to dashboard Cite

PurposeThis study aims to understand the mechanisms driving individuals to utilise and engage in edu-business and contribute to the industry’s development, even when they face criticism. To that end, this paper, focussing on corporate stories, explores the cultural strategies education companies employ to expand their businesses overseas.Design/methodology/approachThis paper examines the case study of Kumon Institute of Education, a key player in the Japanese edu-business sector. The analysis is based on interviews conducted between 2019 and 2021 with four public relations officers who possess extensive knowledge of the company’s history. Additionally, it draws on government and company documents, as well as newspaper articles. The analysis focusses on the narrative isomorphism between the company and the government from the provider’s perspective.FindingsKumon’s corporate stories and narratives have been shaped by the history, culture and policies of Japan, its country of origin, rather than adopting a bottom-up approach or embracing neoliberal values. As the company expanded its international reach, its Japanese identity became a cornerstone of its narrative, heightening the appeal of its stories through the use of expert discourse and historic cultural resources. Recently, a synergy has developed between the public and private sectors in the realm of education export, reinforcing the distinctly Japanese nature of the company, which is particularly appealing to both users and employees.Originality/valueThis paper focusses on the edu-business itself, analysing cultural strategies that go beyond the functional aspects of management or services to understand how edu-businesses have attracted people.

show abstract

Section: Introductionmentioning

confidence: 99%

How does cultural strategy drive the global expansion of edu-business? The case of a Japanese company in private supplementary education

Asakura

2024

JICE

View full text Add to dashboard Cite

show abstract

Joy, pride, and shame: on working in the affective economy of edu-business

Cited by 1 publication

References 52 publications

How does cultural strategy drive the global expansion of edu-business? The case of a Japanese company in private supplementary education

How does cultural strategy drive the global expansion of edu-business? The case of a Japanese company in private supplementary education

Contact Info

Product

Resources

About