The first lady of social media: The visual rhetoric of Michelle Obama’s Twitter images

Paul, Newly; Perreault, Gregory

doi:10.1080/15456870.2018.1472092

Cited by 19 publications

(8 citation statements)

References 52 publications

(81 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…On the one hand, studies have focused on the use of social networking sites as platforms of political engagement and civic participation of voters (Aharony, 2012; Baumgartner and Morris, 2010; Bronstein and Aharony, 2015; Hanson et al , 2010; Heiss et al , 2018; Kushin and Yamamoto, 2010; Pasek et al , 2009; Xenos et al , 2017). On the other hand, other studies have investigated the way that politicians utilize social networking sites as political platforms during election campaigns mostly to disseminate information (Holtz-Bacha et al , 2014; LaMarre and Suzuki-Lambrecht, 2013; Paul and Perreault, 2018; Quinlan et al , 2018; Samuel-Azran et al , 2018; Xue, 2014; Yarchi and Samuel-Azran, 2018). Since Obama’s 2008 election campaign, social networking sites in political contexts have been hailed for their democratic and participatory potentials (Vaccari, 2010) for increasing the public’s engagement with relevant interactive content (Xu and Sundar, 2014).…”

Section: Introductionmentioning

confidence: 99%

Politicians’ use of Facebook during elections

Bronstein

Aharony

Bar‐Ilan

2018

AJIM

View full text Add to dashboard Cite

Purpose The purpose of this paper is to understand the use of Facebook by Israeli party leaders during an election period by examining four elements: the type of Aristotelian language of persuasion; the level of online engagement measured by three different types of feedback: likes, comments and shares; the use of personalization elements as engagement strategies; and the vividness features used in the post (text, photographs and video). Design/methodology/approach All of the posts from the Facebook pages of ten Israeli party leaders were collected for 45 days prior to the 2015 general elections. The number of posts, likes, comments and shares in each post were captured and the data were analyzed looking for elements of Aristotelian persuasion and of online engagement with the users. Findings The dominance of pathos was a salient element in the data demonstrating the politicians’ need to create an affective alliance with the public and it was the element that resulted in a higher number of likes, shares and comments. Only a few relationships were found and these do not point to a clear relationship between multimedia use and social media engagement. The interactive, open and free nature of social networking sites contributes to their development as a new type of political podia that allow politicians to produce a different kind of political communication. Instead of using these sites as platforms to disseminate their ideas, plans and strategies, politicians focus their interactions with the audience on the creation and maintenance of affective alliances. Originality/value The study contributes to the existing literature on the subject by examining four characteristics of the politicians’ personal profiles on social networks simultaneously while most of the past studies have focused on only one or two of these characteristics.

show abstract

Section: Introductionmentioning

confidence: 99%

Politicians’ use of Facebook during elections

Bronstein

Aharony

Bar‐Ilan

2018

AJIM

View full text Add to dashboard Cite

show abstract

“…Para Matějčková (2019), el centrar los mensajes en dichos aspectos, respalda y fortalece la tradición, en tanto las aleja de la toma de decisiones importantes y las ubica en las funciones de un ama de llaves. Este encuadre fue encontrado en la cobertura informativa de Barbara y Laura Bush, así como en Michelle Obama (Wachai, 2005;Li, 2015;Karlsdóttir, 2015;Paul;Perreault, 2018).…”

Section: B) Anfitriona De La Naciónunclassified

“…Existe una tendencia en los mensajes informativos hacia observar a primeras damas que abrazan a ciudadanos, promueven los valores de la familia, acompañan a su esposo en eventos de gobierno y se encargan de labores caritativas (Ma-tějčková, 2019;Paul;Perreault, 2018). Es por medio de estas actividades donde demuestran su feminidad (Goffman, 1979), lo que las vuelve atractivas y empáticas para los medios de comunicación y la ciudadanía en general (Zhang, 2017;Li;Yin, 2018).…”

Section: Introductionunclassified

Encuadres noticiosos sobre primeras damas: las expertas, las novatas y las actuales

Álvarez-Monsiváis

2020

EPI

View full text Add to dashboard Cite

The protocol figure of the first lady is subject to media exposure, whether for directing an organization, when accompanying her husband at events, or because she is involved in conflicts of interest. Literature indicates that her role generates a narrative of how an exemplary woman should be in her country. In this context, this paper aims to identify, using the model of Winfield (1997), the news frames used to cover the first ladies of three countries, namely Argentina, USA, and Mexico. For this, three groups of first ladies were selected: a first group of expert politicians, including those who had a political career prior to their position and later sought the presidency of their country (Cristina Fernández, Hillary Clinton, and Margarita Zavala); a second group of novices who took the position without a previous career (Juliana Awada, Laura Bush, and Angélica Rivera); and a third group made up of those who currently hold the position (Fabiola Yáñez, Melania Trump, and Beatriz Gutiérrez Müller). The newspapers analyzed were La nación, Página/12, The Wall Street Journal, The New York Times, Reforma, and La jornada. Content analysis and the framing model revealed that the most widely used frame was that of a political official, being more pronounced for expert politicians and in newspapers opposed to her husband’s government. Moreover, this allows presidential wives to express themselves via direct quotes. It can thus be concluded that the first ladies are preferably covered from political news frames, which endows them with soft power that allows them to intervene in elections, makes their opinion relevant, and shapes their political career. Resumen La figura protocolaria de la primera dama ha sido mediáticamente expuesta a escrutinio ya sea por dirigir un organismo, acompañar a su esposo en eventos o porque se ve incolucrada en conflictos de interés. La bibliografía señala que su papel genera una narrativa de cómo debe ser una mujer ejemplar en su país de origen. En dicho contexto, el presente trabajo tiene como objetivo detectar, a partir del modelo de Winfield (1997), cuáles son los encuadres noticiosos desde los que se cubre a las primeras damas de tres países: Argentina, Estados Unidos y México. Para ello, se seleccionarion tres grupos de primeras damas: uno denominado como las políticas expertas en las que se incluyen las que tenían una carrera política anterior a su cargo y que después buscaron la presidencia de su país (Cristina Fernández, Hillary Clinton y Margarita Zavala); el segundo grupo fue el de las novatas, las cuales llegaron al puesto sin una trayectoria previa (Juliana Awada, Laura Bush y Angélica Rivera); y un tercer grupo conformado por las que actualmente ocupan dicho cargo (Fabiola Yáñez, Melania Trump y Beatriz Gutiérrez Müller). Los diarios analizados fueron La nación, Página/12, The Wall Street Journal, The New York Times, Reforma y La jornada. Por medio del análisis de contenido y del modelo del framing se encontró que el encuadre más utilizado fue el de funcionaria política, lo cual se pronuncia en mayor medida en las políticas expertas y en los diarios opositores al gobierno de su marido. Además, dicho frame les permite a las cónyuges presidenciales expresarse desde citas directas. Se concluye que las primeras damas son abordadas desde marcos noticiosos preferentemente políticos lo cual las dota de un poder blando que le permite intervenir en elecciones, vuelve relevante su opinión y les forma trayectoria política.

show abstract

“…When they follow their own separate programme, public opinion is informed mainly through social media maintained by the given first lady's office. This provides a first lady with an opportunity to develop their desired narrative using this channel of communication (Paul & Perreault, 2018).…”

Section: Introductionmentioning

confidence: 99%

The dynamics of ‘First Lady public diplomacy’

Marczuk

2022

Intersections

View full text Add to dashboard Cite

This paper was prompted by the growing interest in the role and impact first ladies have on how contemporary states achieve their foreign policy goals through diplomatic means. Specifically, the paper’s purpose is to examine whether and how first ladies are involved in the public diplomacy of their states. The literature on this subject is limited, and this paper therefore aims to fill that gap. The argument is that the traditional role of the first lady has evolved – from one outside of any political-oriented activity to one that increasingly involves diplomatic activities, including promoting the respective countries overseas. The main research questions are whether and how any first ladies are involved in public diplomacy activities, and, if so, what are the main areas and directions in which they are involved, and what is the extent of their action? To answer these questions, the paper presents an exploratory, longitudinal single case study about the role and activities of the present First Lady of Poland, Agata Kornhauser-Duda, during the first term of President Andrzej Duda from August 2015 to August 2020. The intention is to both deconstruct and construct a pattern of what we might call ‘first-lady public diplomacy’.

show abstract

The first lady of social media: The visual rhetoric of Michelle Obama’s Twitter images

Cited by 19 publications

References 52 publications

Politicians’ use of Facebook during elections

Politicians’ use of Facebook during elections

Encuadres noticiosos sobre primeras damas: las expertas, las novatas y las actuales

The dynamics of ‘First Lady public diplomacy’

Contact Info

Product

Resources

About