The features of anticipative marketing in the process of products promotion.

Krykavskyy, Yevhen; Kuryliak, Oleksij; Fihun, Nazar

doi:10.5604/01.3001.0014.3307

Cited by 2 publications

(2 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Another study that formed the basis for the use of antisipative management was carried out by Krykavskyy et al (2020), who proposed the use of antisipative management in the marketing of products. In this study, the authors clearly specified the phenomena of signal indicators for the use of antisipative control, and at the same time, in this work, there is practically no mathematical basis for the use of antisipative control.…”

Section: Discussionmentioning

confidence: 99%

Practical Aspects of the Use of Antisipative Management in the Process of Ensuring the Economic Security of an Enterprise

Shtangret

Topalova

Polovcev

et al. 2021

Business: Theory and Practice

View full text Add to dashboard Cite

Operating in an unstable market economy environment, enterprises can achieve success in business, provided that a system of economic security is created, focused on predicting possible changes in the internal and external environment using measures. As the speed of changes in the external environment increases, it becomes more and more difficult to predict with a sufficient degree of accuracy the nature of changes, which would allow security actors to respond to them in a timely manner and with the most rational use of available resources. Early identification of a possible change in the level of economic security of an enterprise increases the reaction time to it. However, with the increase in the frequency of possible sudden changes, the degree of their predictability decreases. This means that until the moment of obtaining information sufficient for thoughtful measures, there is a shortage of time for their implementation, which can lead to the realisation of a certain threat in the form of losses or lead to the loss of a profitable economic opportunity. The main purpose of the article is to consider the essence of weak signals, to characterise the process of identifying weak signals, to formulate methodological foundations for the use of antisipative management, to determine the differences between antisipative management and adaptive and anti-crisis management in relation to the process of ensuring the economic security of an enterprise.

show abstract

Section: Discussionmentioning

confidence: 99%

Practical Aspects of the Use of Antisipative Management in the Process of Ensuring the Economic Security of an Enterprise

Shtangret

Topalova

Polovcev

et al. 2021

Business: Theory and Practice

View full text Add to dashboard Cite

show abstract

“…He was a generous soul -a talented educator who paved the way for many Ukrainian scholars, a researcher who significantly shaped and developed the theory of logistics in the Ukrainian academic environment, and a public figure who popularized logistics not only in higher education but also in the business and public sectors. For decades, he served as the responsible editor of the scientific professional publication "Logistics" of the Lviv Polytechnic National University Bulletin, a member of specialized academic councils for the defense of doctoral dissertations D. 35.154.01 of the Institute of Regional Studies of the NAS of Ukraine and D. 35…”

mentioning

confidence: 99%

The scientific legacy of professor Y.V. Krykavskyi: development of logistics theory in Ukraine and future perspectives

Hryhorak,

Chornopyska,

Marchuk

2024

Intellectualization of logistics and SCM

View full text Add to dashboard Cite

The article presents the first attempt at scientometric analysis of the scientific legacy of the prominent Ukrainian scholar, Doctor of Economic Sciences, Professor Yevhen Vasylovych Krykavskyi. The main stages of his scientific work and its impact on the development of the general theory and practice of logistic science in Ukraine are identified. It is demonstrated that Y.V. Krykavskyi himself formulated the theoretical foundations of logistics as a separate direction of scientific research in the field of economic sciences, established the basic conceptual framework, founded a scientific school of marketing and logistics, and trained a large number of candidates and doctors of sciences who continue and deepen the theoretical developments of the great scientist, as well as expand the spheres of practical application of logistic concepts, tools, and methods, and supply chain management in new economic conditions.

show abstract

The features of anticipative marketing in the process of products promotion.

Cited by 2 publications

References 10 publications

Practical Aspects of the Use of Antisipative Management in the Process of Ensuring the Economic Security of an Enterprise

Practical Aspects of the Use of Antisipative Management in the Process of Ensuring the Economic Security of an Enterprise

The scientific legacy of professor Y.V. Krykavskyi: development of logistics theory in Ukraine and future perspectives

Contact Info

Product

Resources

About