The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises

International Channels of Distribution: A Classification System for Analyzing Research Studies

“…The research of Kim, Nugent, and Yhee (1997) and Osborne (1996) contributes to the literature on small-to medium-sized firms. Interest in smaller, younger, more entrepreneurial international firms seems to be generating increased attention (e.g, Chen and Huang 2004, McNaughton 2002, McNaughton and Bell 2000, Rialp, Axinn, and Thach 2002. A glance through the list of authors in Table 1 reveals that quite a few scholars have a growing body of work in this field.…”

“…Bello and Verhage (1989), Chen and Huang (2004), and Howard and Maskulka ( 1988) take a developmental approach to describe the way firms enter international markets and how this develops over time. Bello and Verhage (1989) combine export stage and transaction cost analysis to examine the structural changes that occur as firms move through various phases.…”

“…The notion of equifinality suggests that there may be an array of decisions/ choices that lead to the same result. Chen and Huang (2004) examine Taiwanese small and medium-sized enterprises as they cultivate global marketing activities: setting up, establishing, developing, and building are all descriptors used in their analysis. These firms overcome barriers as they progress through stages of internationalization or else defy the typical sequence and begin as global enterprises ('bom global').…”

How Partner Characteristics Can Affect Performance of Alliances with Different Time Frames?

“…Strategic alliance plays an important role as a solution for firms to expand to international markets (Nakos, Brouthers & Dimitratos, 2014) and provides firms with resources and knowledge (Yu, Gilbert & Oviatt, 2011), and also legitimacy in market space (Chen & Huang, 2004). Numerous definitions with diverse theoretical viewpoints have been presented for the strategic alliance, but there is a common understanding about some fundamental dimensions of this concept.…”

Small & Medium Enterprise Assessment in Czech Republic & Russia Using Marketing Analytics Methodology

“…The small business sector has become more important as they emerge as a dominant force impacting the growth of national economies (Shridhar, 2006). However, there are a number of disadvantages inherently faced by SMEs as they transition into international environments (Chen and Huang, 2004). Managers of non-exporting SMEs perceive the international environment as being risky, unpro table and unmanageable, primarily due to misinformation and lack of experience with global business (Malekzadeh and Nahavandi, 1985).…”